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Press Release -- April 13th, 2011
Source: EdgeCast Networks
Tags: CDN, Content Delivery

EdgeCast Announces General Availability Of Application Delivery Network

Company’s 1Q11 Beta ends, wide variety of customers see huge performance gains

SANTA MONICA, CA – April 13, 2011 – EdgeCast Networks, the world’s fastest, most reliable content delivery network (CDN), today announced general availability of its Application Delivery Network, bringing a rigorous three-month beta to a successful end. The new service is capable of substantially improving the performance and throughput of web applications and the serving of dynamic content.

The company’s beta cycle included significant internal testing as well as extensive engagement with more than 10 companies ranging from large consumer-facing enterprises offering customized portals to extremely high-volume entertainment and technology publications. During the beta, sites realized performance gains ranging from 40% to more than 250%.

“We operate some of the world’s busiest web sites, so we take performance very seriously,” said Thomas Plunkett, CTO of Gawker Media. “Load times have a major impact on the user experience, on brand loyalty, and on the bottom line. The EdgeCast ADN platform brought us significant, sustained improvements in our global availability and site performance.”

The service - built upon the company’s distributed global content delivery network - is a multi-layered solution that combines “best practice” optimizations with core technology refinements, and packages it together as an easy-to-use service.

“The beta cycle of ADN surpassed even our optimistic expectations,” said Ted Middleton, vice president of product management at EdgeCast Networks. “Our customers were very enthusiastic about the performance gains - in fact, many beta participants have signed up as paying customers, some even switching from competitors who we consistently outperformed.”

Primary use cases for the Application Delivery Network include customized information portals, e-commerce applications, social media services, and other online tools that serve content that cannot be cached at the edge. The optimizations improve reliability and performance, which means more completed transactions, more pageviews, more engagement, and more revenue.

The company invested heavily in new infrastructure and capacity to support the new service, from rolling out new, hugely powerful servers to refining CPU, memory and disc I/O operations. Many established “best practice” optimization techniques were also integrated into the platform.

The service also offers a dual-mode capability which supports “whole site” delivery implementations where the separation of static and dynamic content is not possible or not ideal. For more information, visit the EdgeCast Application Delivery Network page.

About EdgeCast Networks
Delivering any data, anywhere, anytime, EdgeCast is the world's fastest and most reliable content delivery network. To learn more, visit www.edgecast.com.

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