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Press Release -- April 5th, 2011
Source: Cotendo
Tags: CDN, Content Delivery

E-Tailer Vistaprint Taps Cotendo to Accelerate Worldwide Website Delivery and SSL

Company chooses Cotendo for its reliably fast delivery, improved conversions, and industry-best ease-of-use

Sunnyvale, California, USA – April 5, 2011 – To ensure their servers can better handle seasonal spikes in traffic, Vistaprint (VPRT), a leading online provider of professional marketing products and services to micro businesses and the home, has turned to Cotendo to enhance its content delivery and accelerate secure socket layer (SSL) transactions. As the leading provider of innovative CDN, Site Acceleration and Web Performance Optimization services, Cotendo is helping speed up Vistaprint’s 24 localized websites around the world. Extensive tests conducted by Vistaprint’s technical staff found that Cotendo’s Site Acceleration and Advanced DNS (ADNS) services significantly improved performance while offering superior flexibility and ease of use.

“Every page on our site is dynamic and tailored to a specific user. We have many different partners, pricing systems and local language sites around the globe,” says Joshua Mills, Senior Scientist and Production Systems Architect at Vistaprint. “We trust Cotendo to deliver key content assets for us, often to places far from our origin servers. This reduces the burden on our servers and significantly improves the site experience for our millions of customers around the world.”

Like many other e-commerce companies, Vistaprint derives a considerable portion of its annual revenues from sales during high-traffic seasonal bursts. During these periods site traffic spikes and Vistaprint’s origin servers face their highest loads. As a result, Vistaprint counts on Cotendo to maintain content delivery speeds during peak periods to ensure that online customer experiences everywhere remain highly responsive.

“For Vistaprint fast site performance during peak traffic times is paramount,” says Ronni Zehavi, CEO of Cotendo. “We are excited and honored that a cutting edge technology company like Vistaprint has chosen Cotendo as a key provider of DNS, site acceleration and SSL services globally.”

Vistaprint chose to use Cotendo after a multi-month performance benchmarking period that included round-robin content delivery regimes and other measurements, using Vistaprint’s extensive in-house analytics and site performance measurement suite. According to Mills, deploying Cotendo’s acceleration services was atypical in terms of time and effort. “It was very easy and took much less time than we usually spend for these types of setups,” says Mills. With Cotendo, Vistaprint can make changes to its configurations in real-time and changes fully propagate throughout points of presence (PoPs) on the Cotendo network, keeping Vistaprint’s configuration up to date at all times.

About Cotendo

Cotendo is a fast growing innovative provider of CDN and Site Acceleration services and a leader in creation of technologies that allow website operators and large enterprises to dramatically improve web performance and radically simplify content delivery management. Cotendo’s customer base includes Fortune 500 enterprises, Tier 1 telecommunications providers and the world’s largest social networks, eCommerce sites, and advertising networks, Cotendo’s unique suite of software-based content acceleration offerings provide unprecedented site performance, transparency and application-level management capabilities as well as granular content delivery flexibility, and best-in-class content acceleration capabilities. The company’s management team is comprised of acknowledged innovators in intelligent content management and content delivery networks and has been honored with awards including the Red Herring Top 100, AlwaysOn Global 250 Private Companies, the MIT TR Top 50 Most Innovative companies, and the Businessweek Top 50 tech start-ups. Founded in 2008, Cotendo is funded by Sequoia Capital, Benchmark Capital and Tenaya Capital. The company is headquartered in Silicon Valley with R&D based in Israel. For more information about Cotendo and its CDN and Site Acceleration Services Suite, visit

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