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Press Release -- March 7th, 2011
Source: ADTRAN
Tags: Equipment, Video

ADTRAN’s Ted Cole Recognized as a Channel Chief by Everything Channel’s CRN

Cole Honored with Channel Strategy Success Award for Fifth Consecutive Year
HUNTSVILLE, Ala., Mar 07, 2011 (BUSINESS WIRE) —

ADTRAN(R), Inc., (NASDAQ:ADTN, news, filings), a leading provider of next-generation networking solutions, announced today that Ted Cole, vice president of channel sales, has been named a 2011 Channel Chief by Everything Channel’s CRN magazine. Channel Chiefs are leaders in creating effective channel programs for solution providers. They consistently defend, promote and execute effective channel partner programs and strategies. In his role, Cole focuses on setting strategy and growing ADTRAN’s sales to small and medium businesses and distributed enterprises through service providers, value-added resellers and various distributors.

Under Cole’s leadership in 2010, ADTRAN launched several important enhancements to its channel strategy based on feedback from its partner base. These included a broadened distribution program for leading ADTRAN solutions, a deal-registration bonus for “all-ADTRAN” opportunities that include specified products and services and the Big Deal for Small Business, featuring a special 30-user version of ADTRAN’s award-winning NetVanta(R) 7100.

“To be recognized as a five-time consecutive Channel Chief reiterates Ted’s ongoing commitment to developing and enhancing the way ADTRAN listens to and supports its channel partners,” said Rick Schansman, senior vice president and general manager, ADTRAN Enterprise Networks Division. “Because the channel is vital to our success, winning this award year-after-year highlights the value our ADvantage Partner Program brings to the channel, and how Ted’s guidance and leadership has made it one of the premier programs in the industry.”

For the ninth consecutive year the Channel Chiefs were chosen by Everything Channel’s editorial staff based on criteria, including policy and program innovations made during the past year, the amount of revenue their company generates through partners, their willingness to speak out publicly on behalf of the channel, and the number of years they have dedicated to channel activities.

“Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year’s Channel Chiefs listing offers tremendous insight into the who’s who of the Channel,” said Kelley Damore, vice president, editorial director, Everything Channel. “Top channel executives consistently ensure that the Channel’s voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2011 Channel Chiefs for their successful partner programs and strategies.”

For additional information on the CRN Channel Chief list, visit


ADTRAN, Inc. is a leading global provider of networking and communications equipment, with a portfolio of more than 1,700 solutions for use in the last mile of today’s telecommunications networks. Widely deployed by carriers and enterprises alike, ADTRAN solutions enable voice, data, video, and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by every major U.S. service provider and many global ones, as well as by thousands of public, private and governmental organizations worldwide.

For more information, contact the company at 800 9ADTRAN (800 923-8726) or via email at On the Web, visit

About Everything Channel (,

Everything Channel is the one-stop shop for accessing, enabling, managing and accelerating technology sales channels. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.

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Tammie Dodson, 256-963-6739
Public Relations Manager

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