BURNSVILLE, Minn., Feb 17, 2011 (BUSINESS WIRE) -- What do Time magazine's "Person of the Year" and one of the films nominated for Best Picture this year have in common? They both involve Social Media, ways of connecting with friends, colleagues, and target audiences that a company ignores at its peril.
Since it's vital to know how to use Social Media effectively, Frontier Communications will present a free live webcast on Social Media channels and their ramification on businesses. Two well-known experts will discuss the pros, cons and "how to's" for engaging in Social Media. The one-hour webinar will be held on Thursday, March 24, 2011 at 11 a.m. CDT. More information and registration details are available at www.frontier.com/social. A replay of the webcast will also be available following the web event at www.frontier.com/social.
"Whether your business is active in Social Media or you're just an interested observer, it now touches every facet of business life," said Bill Fuesz, Regional Director of Commercial Marketing for Frontier. "This webinar will offer ways businesses can participate, how to engage in social media communications, reputation management and how to enhance media activity. The webinar will be helpful for business owners as well as marketing and PR professionals and customer service, sales and business development managers."
The webcast will feature experts Shama Kamini, President, Zen Marketing Group, and Albert Maruggi, Founder and President, Provident Partners.
Kamini was recognized by Business Week as one of the "Top 25 Entrepreneurs under 25" in 2009 and has been named one of the "10 Most Influential and Powerful Women in Social Media." She hosts a popular web-based TV show on business and technology and is a frequent commentator about business and technology trends. She is the author of The Zen of Social Media Marketing -- the #1 bestseller in web marketing. Kamini holds a Masters degree in Organizational Communication from the University of Texas at Austin.
Maruggi is host and producer of the Marketing Edge podcast and a senior fellow at the Society of New Communications Research. With a 25-year career in broadcast journalism, national politics, corporate marketing and venture capital, Maruggi is a well-rounded and knowledgeable resource on new media and consumer engagement. His company, Provident Partners, serves a wide array of clients, from business consultants to software developers, publishers to governors, using Social Media to help them achieve business goals.
Topics to be covered during the webinar include:
- How to build your business to get positive comments
- Ways to monitor and determine the cost of negative comments to your business
- How group buying programs like GroupOn may drive new revenue to your business
- Best practices on Facebook and Twitter
This webinar is part of an ongoing series of web events hosted by Frontier and follows a highly successful disaster planning broadcast held in January.
"At Frontier, we view ourselves as partners with our customers. The success of their business is our success. These webinars are one of the many services we provide to help our customers stay on top of the latest technology, trends, issues and communications, including Social Media," added Fuesz.
About Frontier Communications
Frontier Communications Corporation (NYSE:FTR, news, filings) is a Fortune 500 company included in the S&P 500 Index offering voice, High-Speed Internet, satellite video, wireless Internet data access, data security solutions, bundled offerings, specialized bundles for small businesses and home offices, and advanced business communications for medium and large businesses in 27 states and with approximately 14,800 employees. It has a 100 percent U.S.-based workforce. More information is available at www.frontier.com and www.frontier.com/ir.
SOURCE: Frontier Communications Corporation