Published Date: 4 November, 2010
Bel Group turns to Interoute to manage the high traffic demands of its web 2.0 marketing campaigns
London, 12 October 2010, – Interoute, owner of Europe’s largest next generation network, has been chosen by the Bel Group to ensure consistent high performance of the Group’s corporate web site and its twelve brand sites, including thelaughingcow.com, kiri.fr, boursin.fr, apericube.fr and babybel.fr.
Bel Group needed a managed hosting service that could mix security and scalability to accommodate peaks in traffic generated by its web 2.0 campaigns. It turned to Interoute’s Unified Computing approach to provide standardised support across the group’s websites, providing the flexibility to share computing power and meet the fluctuating traffic demands of different sites.
“With Interoute’s robust and flexible solution, our marketing teams and agency partners are confident that each brand site can easily withstand the increase in traffic generated by their 2.0 campaigns,” said Arnaud Barbosa-Leclercq, Head of Change and Industrialisation at Bel Group. “Interoute has met all our web hosting requirements across a very complex ecosystem, and delivered beyond our expectations.”
The Interoute solution involved creating a private cloud to allow any of the Bel Group websites to react quickly to peaks in traffic generated by the email and online marketing campaigns. For example, one marketing campaign that hijacked one of the Bel Group’s home pages with the Laughing Cow brand caused traffic to thelaughingcow.com to increase by 50 per cent in 48 hours. The flexibility of the Interoute network and server platform meant it could be quickly adapted to support this influx of visitors.
“During the web marketing campaigns, the number of page views of the Bel Group websites jumped by millions,” said Gareth Williams, CEO at Interoute. “We know how to activate additional capacity quickly, either in reaction or anticipation, and can easily absorb double or triple the web traffic without needing to change the platform.”
To protect the websites from malicious attack, Interoute installed a firewall and high-level probe detection and intrusion prevention.
Despite each of the Bel Group websites being developed independently and running on different technologies, Interoute standardised the managed hosting platform and the disparate CMS and ecommerce applications – enabling the marketing team to deliver its web campaigns without being hampered by technical difficulties.
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Interoute is the owner operator of Europe’s most advanced and densely connected voice and data network, encompassing over 55,000 km of lit fibre with 8 hosting data centres and 32 colocation centres and on-net to another 150 partner Data Centres across the European footprint. Interoute’s full-service next generation network serves international enterprises from a broad range of sectors including aerospace, automotive, finance, pharmaceutical and retail, plus every major European incumbent, as well as the major operators of North America, East and South Asia, governments, universities and research agencies. These organizations find Interoute the ideal partner for hosting content, providing wholesale bandwidth and transit services, corporate connectivity or creating new services. With established operations throughout mainland Europe, North America and Dubai, Interoute also owns and operates dense city networks throughout Europe’s major business centres.Providing service and support in 15 European languages, Interoute is a key part of Europe’s Digital Supply Chain. The network is future-proofed, endowed with Europe’s largest fiber and duct reserve, and is a leader in the deployment of advanced network technologies, from the ground to the Cloud. www.interoute.com
The Bel Group is one of the world’s leading cheese brands. With a portfolio that includes major international brands such as Laughing Cow, Kiri, Mini Babybel, Leerdammer and Boursin, as well as a dozen differentiated local brands, Bel Group achieved a turnover of 2.2 billion Euros in 2009. Nearly 11,500 employees in thirty offices around the world contribute to the success of the Bel Group and its products are produced in 27 manufacturing sites and distributed in over 120 countries. http://www.groupe-bel.com
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