SUNNYVALE, Calif., Oct. 14, 2010 — Juniper Networks (NASDAQ:JNPR, news, filings) today announced that it won the 2010 BtoB Marketing Award for Best Integrated Campaign from BtoB Magazine. The campaign introduces Juniper’s different approach to networking and matches the company’s great technology heritage with a stronger, more compelling marketing platform. “The New Network is Here” campaign addresses the exploding scale of personal and corporate Internet services while amplifying Juniper’s vision for a more open, scalable, simple and secure future of networking.
In an article published in the October issue of BtoB Magazine, editors refer to Juniper’s integrated campaign as “a textbook example of the genre.”
Juniper, in partnership with its agency, John McNeil Studio, unveiled the campaign at the New York Stock Exchange on the 40th anniversary of the first Internet message ever sent, granting birthday wishes to the old network and declaring the arrival of the new. The event coincided with the company’s move to the NYSE, and kicked off with the ringing of the opening bell. It included a reveal of the company’s new identity and logo, a series of print, online and outdoor advertisements, and rich multimedia content distributed via a newly created campaign Web site, www.thenewnetworkishere.com.
“BtoB’s Best Awards are highly coveted, and Juniper is honored to be recognized for ‘The New Network Is Here’ campaign,” said Lauren Flaherty, chief marketing officer, Juniper Networks. “The new network campaign signals a new direction for Juniper and redefines the company to external audiences, driving significant gains in awareness and opening new doors for the company with key decision makers. It is also an internal catalyst and rallying cry for the company, sparking new ideas across the board, from engineering to recruiting.”
As winner of Integrated Campaign of the Year, Juniper is shortlisted for BtoB Magazine’s Best in Show Award which recognizes an overall winner from categories including online, television, outdoor, print, tradeshow, direct mail and integrated (less than $200,000). The Best in Show Award will be given at the BtoB Awards Luncheon in New York on November 10, 2010.
About Juniper Networks
Juniper Networks is in the business of network innovation. From devices to data centers, from consumers to cloud providers, Juniper Networks delivers the software, silicon and systems that transform the experience and economics of networking. The company serves customers and partners worldwide, generating revenues exceeding $3 billion over the last year. Additional information can be found at www.juniper.net.
Juniper Networks and Junos are registered trademarks of Juniper Networks, Inc. in the United States and other countries. The Juniper Networks and Junos logos are trademarks of Juniper Networks, Inc. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.
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