|Adam Koh/Jerome Lee
Waggener Edstrom Worldwide
+65 6303 8460 / +65 6303 8461
Regional PR Director, Asia Pacific
Akamai Technologies (Singapore)
+65 6593 8724
- Akamai supports an 8x increase in traffic on IAHGames website and faster download speeds to gamers
SINGAPORE – October 11, 2010 – Akamai Technologies (NASDAQ:AKAM, news, filings) today announced the partnership with IAHGames to provide a superior experience for gamers on IAHGames.com across South-east Asia, Hong Kong, Macau, Taiwan, Australia and New Zealand through Akamai’s solutions. The success of this service has also enabled IAHGames to grow its user base in markets as diverse as Eastern Europe and South America and acquire new titles to publish.
Using Akamai’s solutions for the gaming industry, IAHGames is able to respond more rapidly to gamers’ demands. Furthermore, implementing Akamai solutions has bolstered IAHGames’ management system to handle eight times its original capacity, thereby eliminating issues of overcapacity. Today IAHGames is able to sustain an optimum download stream to its core users during peak traffic periods with little or no downtime.
“Growth in online gaming in the region is electric, social gaming and MMORPG games have shown incredible growth and Akamai working closely with leaders like IAHGames to enhance the user experience,” said Philip Chua, Country Manager, Singapore and Malaysia, Akamai Technologies. “As the gaming industry takes shape across the region, Akamai’s gaming solutions help provide gamers with a fast, reliable and personalized online experience.”
Linus Yong, Chief Technology Officer, IAHGames, agrees: “Akamai’s global network enables us to deliver an amazing gaming experience that scales to ensure everyone gets the best performance possible. With this ability to scale, we’ve been able to quickly expand our content to global regions without the need to deploy additional infrastructure.”
Akamai’s platform will power IAHGames’ gaming engine, allowing gamers to play top-notch titles such as EA SPORTS™ FIFA Online 2, Granado Espada, Dragonica and many others at high speeds from its dedicated servers. In the past, IAHGames would have to deploy a huge infrastructure to reach such a wide group of users with a quality of service as high.
Akamai’s global platform consists of 73,000 servers, residing in approximately 1,000 networks, and delivers 15-30% of all Web traffic on any given day. Akamai’s extensive reach and local availability allows its platform to automatically choose the fastest and most reliable data pathways to ensure that download speeds are optimized for the end-user.
The Akamai Difference for Gaming
Akamai helps game publishers and distributors overcome their unique challenges of delivering gaming content online, such as disparate end user geographies, large game file sizes including HD trailers, high traffic levels, uneven or inconsistent traffic patterns and inherent Internet weaknesses such as network outages. Akamai’s solutions offer the performance, scalability, reliability and reach to deliver content ranging from small patches to full multiple gigabyte game files to a global user base, without the need for costly infrastructure build-out.
Leveraging the Akamai, game publishers and distributors can not only improve the performance of downloads, but also are able to measure download and completion rates in a number of ways – such as by URL, geography, and end user IP address – in order to provide the best insight possible into the customer base, ultimately leading to increased customer satisfaction and bottom-line revenues. Akamai’s Download Analytics capabilities also provide game publishers and developers with the critical business metrics they need to better understand their end users.
Akamai has been beneficial in the gaming space for accelerating and delivering dynamic, richer gaming sites and communities, allowing game publishers and distributors to meet the expectations of today’s gamers for a fast-loading, always- available video gaming site when watching.
About Akamai Technologies
Akamai® provides market-leading, cloud-based services for optimizing Web and mobile content and applications, online HD video, and secure e-commerce. Combining highly-distributed, energy-efficient computing with intelligent software, Akamai’s global platform is transforming the cloud into a more viable place to inform, entertain, advertise, transact and collaborate. To learn how the world’s leading enterprises are optimizing their business in the cloud, please visit www.akamai.com and follow @Akamai_APAC on Twitter.
About Infocomm Asia Holdings Pte Ltd
Headquartered in Singapore, IAHGames is a leading publisher, operator and distributor of interactive entertainment. The company currently operates award-winning titles including EA SPORTSTM FIFA Online 2, Granado Espada, Dragonica, and distributes Take-Two Interactive products such as Grand Theft Auto IVTM and the Bioshock® series.
IAHGames’ subsidiary Monsoon Online Pte. Ltd. is an official distributor of several Blizzard Entertainment® games, including Diablo® II, Warcraft® III, and World of Warcraft®, as well as distributor and licensee for Blizzard Entertainment’s StarCraft® II: Wings of Liberty TM, in select regions of Southeast Asia.
One of the first online games companies in the world to receive ISO 9001:2000 certification for “Distribution and Operation of Online Games”, IAHGames executes a unique “One Market, One Asia” strategy that offers developers and publishers a one-stop distribution service for multiple countries. For more information, visit www.IAHGames.com.