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Press Release -- September 8th, 2010
Source: BTI Systems
Tags: Content Delivery, Ethernet, Video

BTI Systems Unlocks Video at the Edge with Content-Aware Networking

Innovative WideCast Portfolio Delivers Content to the Edge to Improve User Experience

OTTAWA, AMSTERDAM — Wednesday, September 8, 2010 // BTI Systems, the company that redefines metro service delivery, today introduced WideCast, a new portfolio of applications and networking solutions that enables a phenomenal change in how bandwidth hungry video content is delivered to the subscriber.

WideCast will make its global debut in stand 5.A18 at the International Broadcast Convention, (IBC), taking place at the Amsterdam RAI Centre from September 10 to 14. IBC is the largest international event for industry professionals involved in the creation, management and delivery of entertainment and news content.

WideCast—the first product of its kind to embrace ‘Content Aware Networking’—gives network operators the opportunity to turn the problem of Over-The-Top (OTT) video delivery into a new business opportunity. WideCast offers a plug-and-go upgrade for the network edge, with the intelligence to automatically cache and locally serve large unmanaged content files including OTT Video.

“OTT video is a no-win situation for service providers—they don’t own the content, yet their subscribers expect quality delivery, which is crushing providers’ access infrastructure,” stated Michael Howard, Principal Analyst, Infonetics Research. “Migrating large file content to the edge on transport gear is an innovative approach to accelerating content delivery, reducing upstream backbone traffic and its cost, and optimizing capex investments in access networks.”

The WideCast portfolio is built on BTI Systems history of developing leading edge products and technology for service providers around the world. Designed to provide an open application delivery platform, WideCast permits BTI Systems partner and customer applications to be deployed efficiently and closer to the subscriber. By moving content close to the user—to the last mile—WideCast will save operators the cost of planned bandwidth investments, improve the user experience and enable the operator to optimize “over the top” content delivery and monetize their infrastructure investments.

The WideCast portfolio contains the following key components:

  • WideCast Transparent Cache—Release 1.0, A Self Learning Cache with full P2P, HTTP, Flash support for bandwidth hungry downloads that transparently deliver traffic at the edge without operators having to manage content;
  • WideCast 200 and 300 server modules to support applications at the edge of the network that includes a performance optimized—lights out—Linux OS that is integrated with the BTI 7000 series products; and
  • WideCast Application Routing Software upgrades to BTI 7000 packet optical networking solutions to maximize video caching benefits without impacting throughput for non-cacheable traffic.

"With the launch of our WideCast platform, we continue to improve our customers ability to capitalize on the exploding demand for OTT video,” said Steve Waszak, BTI President and CEO. “WideCast is the first truly integrated solution of its kind. Once again, BTI Systems is providing products that are enabling our customers to be innovative, transform their networks and continue to drive new revenue streams,” he continued.

About BTI Systems

BTI Systems redefines service delivery with its packet-optical service platforms that help over 250 service provider and enterprise customers converge, transition and connect Ethernet, video and wireless data services in their metropolitan networks. The BTI Systems portfolio consists of the BTI 7000 Series packet optical networking platform, WideCast Content Aware Networking solutions, the BTI 700 Series Carrier Ethernet access portfolio, and the proNX Management Suite offering element, network, service management and strategic planning capabilities. BTI Systems has 200 employees at its headquarters in Ottawa and throughout its regional offices in Belfast, Boston, China.

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