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Press Release -- August 13th, 2010
Source: Level 3 Communications
Tags: CDN, Content Delivery, Exchange

Zalando GmbH Signs on With Level3 for Cashing Services

German Online Retailer Sees Greater Efficiency with Level 3 Content Delivery Network

LONDON, August 13, 2010

Level 3 Communications, Inc. (NASDAQ:  LVLT) today announced it has been selected by German online retailer Zalando GmbH to provide content delivery network (CDN) services. By leveraging Level 3’s caching efficiencies, the retailer is reducing IP traffic on its origin servers and enabling faster content delivery to Zalando’s end users.

Berlin-based Zalando has been reported as the largest online shoe store in Germany, selling a wide range of shoes and apparel for men, women and children.

Under the terms of the contract, Level 3 is providing caching services for Zalando’s website, delivering the online retailer’s site content from Level 3’s global network of edge servers while allowing Zalando to maintain its origin infrastructure. Level 3’s caching services proactively scale server resources to meet real-time usage demands, including peak loads and flash crowds that require extra bandwidth (for instance, if there is a large traffic spike on Zalando’s site).

“It’s our goal to make online shopping as easy as possible, and providing a fast, reliable website experience is critical to that end,” said Frank Biedka, CEO of Zalando. “With Level 3’s caching services, the strain has been removed from our servers, and we’re able to provide an even better overall shopping experience for our customers.”

When a user requests content from the Zalando site, the request is transparently redirected to the Level 3 CDN. From there, the network intelligently choose an optimally performing edge caching server from more than 35 strategically placed caching locations around the world for delivery to that customer. The end result is faster, more efficient delivery of the requested content to the end user that does not tax Zalando’s origin servers.

“Perhaps more than any other type of business, an online retailer like Zalando’s success depends upon consistently providing a great Web experience for the user,” said James Heard, president of Level 3’s European Markets. “Level 3’s CDN services are designed to help facilitate that quality experience for customers across the globe – from easily scaling to meet demand to leveraging the reach of our Tier 1 network to helping our customers better understand their traffic patterns and usage.”

Today, the Level 3 network spans 22 countries, with services offered in approximately 190 markets in Europe and North America. For more information on Level 3’s European capabilities, please click here. To learn more about Level 3’s CDN services, visit www.level3delivers.com.

About Level 3 Communications
Level 3 Communications, Inc. (NYSE:LVLT, news, filings) is a leading international provider of fiber-based communications services. Enterprise, content, wholesale and government customers rely on Level 3 to deliver services with an industry-leading combination of scalability and value over an end-to-end fiber network. Level 3 offers a portfolio of metro and long-haul services, including transport, data, Internet, content delivery and voice. For more information, visit
www.Level3.com. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc.

Forward-Looking Statement
Some of the statements made in this press release are forward looking in nature. These statements are based on management’s current expectations or beliefs. These forward looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3’s control, which could cause actual events to differ materially from those expressed or implied by the statements. The most important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to, the current uncertainty in the global financial markets and the global economy; disruptions in the financial markets that could affect Level 3’s ability to obtain additional financing; as well as the company’s ability to: increase and maintain the volume of traffic on the network; successfully integrate acquisitions; develop effective business support systems; defend intellectual property and proprietary rights; manage system and network failures or disruptions; develop new services that meet customer demands and generate acceptable margins; adapt to rapid technological changes that lead to further competition; attract and retain qualified management and other personnel; and meet all of the terms and conditions of debt obligations. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact Information
Media: Investors:
Alexis Hammack Mark Stoutenberg
720-888-2441 720-888-2518

 

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