BROOMFIELD, Colo., July 19, 2010
Level 3 Communications, Inc. (NYSE:LVLT, news, filings) announced that it was selected by CrossFit, Inc., developers of the popular strength and conditioning program, to provide content delivery network (CDN) and Vyvx services for the 2010 CrossFit Games from July 16 to 18 in Los Angeles. This was the first-ever live online broadcast of the Games by CrossFit. The online broadcast was available to viewers around the world via the 2010 CrossFit Games website (http://games.crossfit.com).
“The CrossFit community has spread across the world at a remarkable rate, and our use of media has fostered that growth from the start,” said Greg Glassman, founder and CEO of CrossFit, Inc. “Live streaming the Games was an exceptional opportunity for the worldwide family to watch our top athletes compete, and served as a powerful introduction to this program for new audiences. Level 3’s end-to-end event support allowed us to focus on creating a world-class event for these viewers, wherever they were.”
The 2010 CrossFit Games took place over three days and featured competition among CrossFit athletes from around the world. The 2010 Games included five main competitions: Men’s Individual, Women’s Individual, Affiliate Cup Teams, Men’s Masters and Women’s Masters (over 50). Throughout all five phases, Level 3 provided its Internet broadcast support from signal capture to content delivery.
Level 3’s Internet Broadcast service leverages the company’s Vyvx and Broadcast Encoding Center infrastructure, as well as its international Tier 1 backbone to support broadcasters and other content owners like CrossFit, Inc. through the process of event delivery from content capture to consumption.
“Our work with CrossFit is a great example of both the strength of Level 3’s live event delivery services and the impact of our deepened local market presence,” said Peter Neill, senior vice president of Content Markets at Level 3. “Our consultative approach to serving our customers, wherever they may be, combined with our ability to control the event delivery process from creation to consumption helps us deliver stress-free, high-quality events from start to finish.”
Level 3 has designed its managed event delivery services to make it easier for broadcasters and other content providers to share event content via the Web or connected devices with new audiences. For more information on Level 3’s media delivery services, visit www.Level3delivers.com.
About Level 3 Communications
Level 3 Communications, Inc. (NASDAQ: LVLT) is a leading international provider of fiber-based communications services. Enterprise, content, wholesale and government customers rely on Level 3 to deliver services with an industry-leading combination of scalability and value over an end-to-end fiber network. Level 3 offers a portfolio of metro and long-haul services, including transport, data, Internet, content delivery and voice. For more information, visit www.Level3.com.
© Level 3 Communications, LLC. All Rights Reserved. Level 3, Vyvx, Level 3 Communications and the Level 3 Communications Logo are either registered service marks or service marks of Level 3 Communications, LLC and/or one of its Affiliates in the United States and/or other countries. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Any other service names, product names, company names or logos included herein are the trademarks or service marks of their respective owners.
Some of the statements made in this press release are forward looking in nature. These statements are based on management’s current expectations or beliefs. These forward looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3’s control, which could cause actual events to differ materially from those expressed or implied by the statements. The most important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to, the current uncertainty in the global financial markets and the global economy; disruptions in the financial markets that could affect Level 3’s ability to obtain additional financing; as well as the company’s ability to: increase and maintain the volume of traffic on the network; successfully integrate acquisitions; develop effective business support systems; defend intellectual property and proprietary rights; manage system and network failures or disruptions; develop new services that meet customer demands and generate acceptable margins; adapt to rapid technological changes that lead to further competition; attract and retain qualified management and other personnel; and meet all of the terms and conditions of debt obligations. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
|Alexis Hammack||Mark Stoutenberg|