PR Archives:  LatestBy Company By Date

Press Release -- July 16th, 2010
Source: Level 3 Communications
Tags: CDN, Content Delivery, Exchange, Video

Level 3 and Irish National Broadcaster Pioneer Use of HTTP Dynamic Streaming from Adobe for FIFA World Cup 2010 Final

Level 3, RTÉ Stream Tournament Final in High-Quality to Online Audiences

LONDON, July 16, 2010 – Level 3 Communications, Inc. (NASDAQ:  LVLT) today announced its work with Irish broadcaster RTÉ to deliver the 2010 FIFA World Cup South Africa™ final match to online audiences using Level 3’s Internet Broadcast services and piloting Adobe’s recently-released HTTP Dynamic Streaming, a protocol for on-demand and live adaptive bit rate video streaming over regular HTTP connections on the Adobe® Flash® Platform.

For the final match, Level 3 provisioned the new HTTP Dynamic Streaming technology over the Level 3 content delivery network (CDN). Level 3 recently integrated the new technology into its content product offering as a means of fostering innovation in event delivery and providing more comprehensive end-to-end event support for customers without requiring them to change their workflow to accommodate the new technology.

Level 3 provided RTÉ with Internet Broadcast services including signal capture, encoding and transfer of the signal into the HTTP Dynamic Streaming format. The game was transmitted in HTTP over Level 3’s CDN to Adobe Flash Player 10.1.

“With the huge interest around the World Cup final it was essential for RTÉ to provide our audiences with the very best possible viewing experience and by offering our audiences the HTTP Dynamic Streaming delivered on the Adobe Flash Platform, and we were able to do that faster and more effectively with Level 3’s event support and the integration of this new technology” said Jonathan Lundberg, IT Infrastructure manager, RTÉ Publishing.  “By using Level 3’s Internet Broadcast services and leveraging the scalability of their international CDN, we were able to offer fans in Ireland with a top-quality broadcast, no matter how many people tune in.”

By providing services specifically designed to effectively manage the process of live event delivery, Level 3 makes it easier for broadcasters like RTÉ to share event content via the Web with new audiences. Seamlessly integrating HTTP Dynamic Streaming further simplifies this process for the broadcaster.

HTTP Dynamic Streaming by Adobe is designed to support adaptive HTTP delivery of flash encoded content to allow for high quality video stream without stuttering, dropped frames or buffering. The process results in a much-improved user experience, allowing content owners to offer true HD streams to customers with sufficient bandwidth, without alienating those who have lower speed connections.

“As new technologies are introduced for event delivery, customers typically have to change their workflows, which can be time-consuming and costly,” said James Heard, president of European Markets at Level 3. “By integrating support for innovative technologies and new features like this into our portfolio, we’re helping our customers realize the potential of Internet broadcasting from every angle – not just the delivery of bits across a network – while keeping the stress and cost to a minimum.”

For more information on Level 3’s live event services, click here. To learn more about Level 3’s European capabilities, please click here.

About Level 3 Communications
Level 3 Communications, Inc. (NYSE:LVLT, news, filings) is a leading international provider of fiber-based communications services. Level 3 services are provided by wholly owned subsidiaries of Level 3 Communications, Inc. Enterprise, content, wholesale and government customers rely on Level 3 to deliver services with an industry-leading combination of scalability and value over an end-to-end fiber network. Level 3 offers a portfolio of metro and long-haul services, including transport, data, Internet, content delivery and voice. For more information, visit  Level 3 and Level 3 Communications are either registered service marks or service marks of Level 3 Communications, LLC and/or one of its Affiliates in the United States and/or other countries. Adobe and Flash are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries Any other service names, product names, company names or logos included herein are the trademarks or service marks of their respective owners.

About RTÉ.ie
RTÉ.ie is Ireland’s leading media website with over 67.5 million monthly page impressions*  and over 2.9 million unique browsers per month. The website provides coverage of up-to-the-minute news, sport, business and entertainment information in text, audio and video formats, seven days a week.

RTÉ.ie/sport provides a combination of comprehensive coverage and on-demand highlight clips of all main Irish and international sports events. The site is committed to providing even more choice to its audiences by actively seeking out sporting events which can be streamed live and provides its viewers with compelling editorial content and analysis, web only matches, video highlights as well as latest scorelines.
* ABCe Oct 2009

Forward-Looking Statement
Some of the statements made in this press release are forward looking in nature. These statements are based on management’s current expectations or beliefs. These forward looking statements are not a guarantee of performance and are subject to a number of uncertainties and other factors, many of which are outside Level 3’s control, which could cause actual events to differ materially from those expressed or implied by the statements. The most important factors that could prevent Level 3 from achieving its stated goals include, but are not limited to, the current uncertainty in the global financial markets and the global economy; disruptions in the financial markets that could affect Level 3’s ability to obtain additional financing; as well as the company’s ability to: increase and maintain the volume of traffic on the network; successfully integrate acquisitions; develop effective business support systems; defend intellectual property and proprietary rights; manage system and network failures or disruptions; develop new services that meet customer demands and generate acceptable margins; adapt to rapid technological changes that lead to further competition; attract and retain qualified management and other personnel; and meet all of the terms and conditions of debt obligations. Additional information concerning these and other important factors can be found within Level 3’s filings with the Securities and Exchange Commission. Statements in this press release should be evaluated in light of these important factors. Level 3 is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Contact Information
Media: Investors:
Alexis Hammack Mark Stoutenberg
720-888-2441 720-888-2518

PR Archives: Latest, By Company, By Date