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Press Release -- July 26th, 2010
Source: Navisite

Cloud Computing Podcast by NaviSite and Enterprise Management Associates Available on Global ETM

NaviSite Senior Executives Talk With EMA Senior Analyst Steve Brasen About Cloud Scope and Transition, Reviewing Range of Public and Private Cloud Services

ANDOVER, Mass., July 26, 2010 – NaviSite, Inc. (NASDAQ:NAVI, news, filings) a leading provider of cloud-enabled enterprise hosting and application management services, today announced the availability of a podcast on Global ETM (Enterprise Technology Management), an independent resource for IT executives, on the scope and transition of cloud computing services. Within the podcast, titled “NaviSite: Smooth Transition,” NaviSite’s EVP and CTO Denis Martin and President Brooks Borcherding speak with Enterprise Management Associates’ (EMA) Senior Analyst Steve Brasen about defining the scope of the cloud, reviewing the differences, advantages and challenges of public and private cloud computing, and additional cloud models such as the virtual private cloud. The podcast is available at:

Within his podcast introduction, EMA’s Steve Brasen remarks, “Today we’ll be talking about public versus private cloud computing, certainly a hot topic and one around which there is a lot of confusion. I don’t seem to be able to pick up a trade magazine these days without seeing repeated references to cloud. According to EMA primary research, in fact, 11% of all businesses have already adopted some form of cloud services in order to achieve their business objectives. This is very fast adoption we’re seeing, for what is reasonably considered a fairly new technology.”

EMA projects cloud computing to be a $40-$50 billion industry by the end of 2011, growing to $160 billion by 2015 — predicting 100 percent growth each year for four years.

“Cloud computing has gathered so much hype because it is a true revolution in the way companies are consuming IT resources. Very rarely have we seen this magnitude of change in IT,” commented NaviSite President Brooks Borcherding. “Cloud services have the promise of not only providing a reduction of capital expenditure, but also mitigating the complexity and increasing the operational efficiency of IT, whether it be within the infrastructure, the people or the processes involved.”

About Enterprise Management Associates

Founded in 1996, Enterprise Management Associates (EMA) is a leading industry analyst firm that specializes in going “beyond the surface” to provide deep insight across the full spectrum of IT and data management technologies. EMA analysts leverage a unique combination of practical experience, insight into industry best practices, and in-depth knowledge of current and planned vendor solutions to help its clients achieve their goals. Learn more about EMA research, analysis, and consulting services for enterprise line of business users, IT professionals and IT vendors at or follow EMA on Twitter at

About Global ETM

Enterprise Technology Management, or ETM, provides subscribers with cutting-edge enterprise level strategy for technology — specifically IT business strategy. ETM does this through Enterprise Technology Management magazine, a global monthly report dedicated to CIOs and IT executives driven entirely by the independent analyst community. Their website,, is also a valuable source of information — from developing strategy to making cost-effective purchase decisions, ETM magazine and assist in managing an organization’s projects via independent, world-leading research and vendor thought-leadership. Global ETM delivers: Peer and expert business and technology perspectives, Proprietary research and analysis, Enterprise level strategy for technology, Management and organizational development techniques, IT solutions in line with CIO responsibilities, Actionable tools — all designed to help CIOs, IT executives, and other IT professionals achieve success.

About NaviSite

NaviSite, Inc. (NASDAQ: NAVI) is the premier provider of complex hosting, application management and managed cloud services for enterprises. The Company provides a full suite of reliable and scalable managed services, including Application Services, industry-leading Enterprise Hosting, and Managed Cloud Services for enterprises looking to outsource IT infrastructure and lower their capital and operational costs. Nearly 1,400 customers depend on NaviSite for customized solutions, delivered through a global footprint of state-of-the-art data centers supported by approximately 600 professionals. For more information on NaviSite services, please visit

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