LITTLE ROCK, Ark. – Windstream (NYSE:WIN, news, filings) announced the start of The Lifetime Tour today, to promote the company’s Lifetime Price Guarantee to consumers across the country who want to lock in a price for life on high-speed Internet and home phone.
Utilizing the company’s brand icon, the vintage 1953 green pickup, Windstream is sending three identical truck tours to communities in the 16 states it provides residential services to attend fairs, festivals and other community events in addition to hosting family-friendly gatherings with free food, an oversized Plinko game and prizes. Consumers at these events can sign up for the Windstream Lifetime Price Guarantee, which guarantees a locked-in rate on high-speed Internet and unlimited nationwide calling for life.
In conjunction with the tour, Windstream is launching a dynamic new website,www.lifetimetour.com, where consumers can register to win a lifetime of free telephone and high-speed Internet services. One prize will be awarded each month from May through October to consumers living in a Windstream residential area. Complete sweepstakes eligibility is available at www.lifetimetour.com.
In addition, the new website includes a digital version of the same Plinko game that can be played in person when The Lifetime Tour visits local communities. Visitors also can download and share photos taken during a tour stop, view the tour schedule, meet the road managers and learn about Windstream’s Lifetime Price Guarantee.
“We’re thrilled to share our Lifetime Price Guarantee in the communities we serve by bringing the tour to their hometowns and their high-speed Internet connections,” said Ron Proleika, vice president of marketing communications for Windstream. “Windstream understands the value our customers place on savings, reliability and customer service, and the Lifetime Price Guarantee represents our commitment to providing them with a long-term, affordable
rate on the communication and entertainment services they count on every day.”
Windstream will reach out to communities between tour stops with random acts of kindness, stopping to help people with life’s everyday hurdles from paying for gas to running errands. The neighborly initiative continues a long-standing tradition for the company, which has built a platform on savings and community service since its creation in 2006.
The Lifetime Tour will visit the following events in May:
- May 13-15 – Spring-A-Thon, Kershaw, S.C.
- May 14-15 – Crawdad Days, Harrison, Ark.
- May 27 – Windstream Pole Night at Charlotte Motor Speedway, Concord, N.C.
- May 28-30- Hot Rod Super Nationals, Lincoln, Neb.
For more information on The Lifetime Tour stops and schedule, please visit www.lifetimetour.com. You can also follow Windstream on Twitter for company news and live tour updates from the road at http://twitter.com/windstream.
Windstream Corp. (NASDAQ: WIN), headquartered in Little Rock, Ark., is an S&P 500 company with communications operations in 21 states and about $3.7 billion in annual revenues. Windstream provides phone, high-speed Internet and high-definition TV services. The company also offers a wide range of IP-based voice and data services and advanced phone systems and equipment to businesses and government agencies. For more information about Windstream, visit www.windstream.com.
Erin Ascione, 501-748-7368