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Press Release -- May 11th, 2010
Source: Tata Communications
Tags: CDN, Content Delivery, Exchange, Submarine Cable, Video

Nimbus Communications’ Cricketnirvana.com to stream live cricket matches using Tata Communications CDN platform

Mumbai,  May 11, 2010: Tata Communications, a leading provider of a new world of communications, today announced that Cricketnirvana.com, a prominent cricket portal from the house of Nimbus Communications has chosen its CDN platform to stream live, on-demand and rich media cricket content.

Tata Communications’ CDN service delivers among the highest performance and reliability in the industry while providing immediate access to content, including High-Definition Video, without delay or jitter. The CDN platform leverages Tata Communications’ Tier-1 Global IP network for world-class resiliency and performance. The LiveBroadcastTM service, part of the Tata Communications’ suite of Content Delivery Network (CDN) services, is a Flash-based streaming service for broadcasting TV quality live content on the Internet. The LiveBroadcast service eliminates the need for expensive hardware and proprietary software and can support hundreds of thousands of concurrent streams worldwide.

Nimbus Communications has streamed the live cricket series of India – Srilanka, India – Srilanka- Bangladesh and more recently the India- South Africa series using Tata Communications CDN platform receiving more than 8 million page views per match-day.

“We are extremely happy to serve Cricketnirvana.com to deliver our flash-based live video service. This will allow millions of cricket enthusiasts across the world to watch live cricket matches on their computers. The win showcases the superiority of our CDN solution on quality, scalability and cost effectiveness,” Genius Wong, Sr. Vice President, Global Network Services, Tata Communications said.

“We were moving to the ad based revenue model which requires a cost effective solution without compromising on the features and quality of the live broadcast and this is where Tata Communications’ CDN services proved to be a better fit. Its distributed origin architecture along with clean pricing model makes it an ideal CDN services for portal like ours which receives millions of hits per match day., Mr. Jose Felix  - Head, Nimbus Communications, New Media said.”
About LiveBroadcast: Tata Communications’ LiveBroadcast powered by BitGravity, provides an end-to-end solution that replicates and distributes content within two- to four-second delay, using the company’s extensive Tier-1 IP backbone. Distributed Origin technology is used to deliver Flash/H.264 live streaming services and incoming live streams are simultaneously replicated on every delivery node leveraging the Tata Communications’ IP backbone. Since no proprietary live server-based solution is used, the LiveBroadcast service can easily scale to handle any live event.

Besides LiveBroadcast, the Tata Communications suite of CDN services powered by BitGravity includes Tata Communications CDN, a next-generation CDN designed for a wide range of content delivery applications on a global scale; and Tata Communications CDN Plus and CDN Secure, designed for the distribution and protection of media assets

Related links
NDTV Chooses Tata Communications Content Delivery Network Service for Live Streaming of Channels
TV5MONDE Selects Tata Communications' Content Delivery Network Services to Reach Global Audience in Real-Time

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For further information on Tata Communications, please visit www.tatacommunications.com

About Tata Communications

Tata Communications is a leading global provider of a new world of communications.  With a leadership position in emerging markets, Tata Communications leverages its advanced solutions capabilities and domain expertise across its global and pan-India network to deliver managed solutions to multi-national enterprises, service providers and Indian consumers.

The Tata Global Network includes one of the most advanced and largest submarine cable networks, a Tier-1 IP network, with connectivity to more than 200 countries across 400 PoPs, and nearly 1 million square feet of data center and collocation space worldwide.

Tata Communications’ depth and breadth of reach in emerging markets includes leadership in Indian enterprise data services, leadership in global international voice, and strategic investments in operators in South Africa (Neotel), Sri Lanka (Tata Communications Lanka Limited),  and Nepal (United Telecom Limited).
Tata Communications Limited is listed on the Bombay Stock Exchange and the National Stock Exchange of India and its ADRs are listed on the New York Stock Exchange. (NYSE: TCL)

www.tatacommunications.com
Forward-looking and cautionary statements
Certain words and statements in this release concerning Tata Communications and its prospects, and other statements, including those relating to Tata Communications’ expected financial position, business strategy, the future development of Tata Communications’ operations, and the general economy in India, are forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, including financial, regulatory and environmental, as well as those relating to industry growth and trend projections, which may cause actual results, performance or achievements of Tata Communications, or industry results, to differ materially from those expressed or implied by such forward-looking statements. The important factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements include, among others, failure to increase the volume of traffic on Tata Communications’ network; failure to develop new products and services that meet customer demands and generate acceptable margins; failure to successfully complete commercial testing of new technology and information systems to support new products and services, including voice transmission services; failure to stabilize or reduce the rate of price compression on certain of the company’s communications services; failure to integrate strategic acquisitions and changes in government policies or regulations of India and, in particular, changes relating to the administration of Tata Communications’ industry; and, in general, the economic, business and credit conditions in India. Additional factors that could cause actual results, performance or achievements to differ materially from such forward-looking statements, many of which are not in Tata Communications’ control, include, but are not limited to, those risk factors discussed in Tata Communications’ various filings with the United States Securities and Exchange Commission. These filings are available at www.sec.gov. Tata Communications is under no obligation to, and expressly disclaims any obligation to, updates or alters its forward-looking statements.

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Media Contacts:
Tata Communications
Ravindran Subramanian
+ 91 9223306610
ravindran.s@tatacommunications.com

Vaishnavi Corporate Communications
+91-9867035858
juhee.bagri@tatacommunications.com

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