“The New Network is Here” Selected as Best Brand Campaign of the Year
SUNNYVALE, Calif., May 19, 2010 — Juniper Networks® (NASDAQ:JNPR, news, filings) has been honored at The World Vendor Awards 2010 for Best Brand Campaign with its “The New Network is Here” campaign. The award was presented during a ceremony in London on May 5, and was the inaugural event in a new annual scheme. The World Vendor Awards judging panel described Juniper’s winning campaign as a company-wide effort, including support from the CEO, and strong use of social media. The panel also mentioned that Juniper has done an excellent job communicating its new branding strategy to the market.
The award recognizes the organization that has created the most effective and compelling brand campaign for its products or services in one or more branches of the media. Of more than 100 companies considered, Juniper was also shortlisted for three other categories: Technology Foresight, Best Software Solution and Outstanding Vendor of the Year, for which the company received a “Highly Commended” mention.
Juniper Networks launched its campaign on October 29, 2009 to unveil groundbreaking new software, silicon, systems and partnerships designed to propel the “new network” for enterprise and service provider customers. The campaign was kick-started with the launch of a new logo and branding for the company, demonstrating how marketing can be used as a fundamental component in transforming business. The campaign was the most significant company transformation undertaken by Juniper in its thirteen year history.
“It is a remarkable achievement to be recognized as a winner in the first World Vendor Awards,” said Lauren Flaherty, CMO at Juniper Networks. “We pride ourselves on operating a connected sales and marketing strategy, and this award demonstrates how an effective marketing campaign and brand position underpins a company’s value proposition to its customers.”
“The success of Juniper Networks at the inaugural World Vendor Awards as a winner, finalist, and highly commended entrant is testament to its well rounded product offering and expertise for the global telecoms industry,” said Rob Chambers, editor, Total Telecom. “We particularly commend its success as winner of the Best Brand Campaign in a category where other entries failed to impress the judges.”
About World Vendor Awards
The World Vendor Awards are organised by Total Telecom, the leading providers of news and analysis for the global telecom industry, and designed to recognise excellence in the field of telecom industry. The World Vendor Awards are the only independent impartial awards that are focused on telecom vendors.
The first ever World Vendor Awards are judged by industry experts giving a fair and impartial opinion to determine who the winners are. All categories are awarded purely on the basis of the submission from the entrant or nominee. The judges select a shortlist for each category, followed by a second round of judging to identify the winners.
Total Telecom launched World Vendor Awards this year. They also produce the well respected World Communications Awards since 1999.
About Juniper Networks
From devices to data centers, from consumers to the cloud, Juniper Networks delivers innovative software, silicon and systems that transform the experience and economics of networking. The company serves more than 30,000 customers and partners worldwide, and generated more than $3 billion in revenue over the last year. Additional information can be found at www.juniper.net.
Juniper Networks and Junos are registered trademarks of Juniper Networks, Inc. in the United States and other countries. The Juniper Networks and Junos logos are trademarks of Juniper Networks, Inc. All other trademarks, service marks, registered trademarks, or registered service marks are the property of their respective owners.