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Press Release -- May 11th, 2010
Source: Telx Group
Tags: Colocation, Exchange, Low Latency

Ballista Securities Selects Telx As Colocation Provider To Ensure Best Electronic Trading Experience For Financial Services Customers

Electronic Trading Venue Joins Telx’s Financial Business Exchange (FBX) Ecosystem at 111 8th Avenue New York City to Reduce Latency, Increase Resiliency

Key Highlights:

  • Ballista Securities, a registered broker/dealer offering the Ballista Alternative Trading System (ATS), has established a secure data center and interconnection presence within Telx’s 111 8th Avenue location in New York City.
  • By leveraging Telx’s carrier-neutral, connection-rich service provider ecosystem, Ballista is reducing direct connectivity costs and data latency, providing the best possible trading experience.
  • Ballista is also part of Telx’s Financial Business Exchange (FBX), providing financial service customers with the speed, resiliency, and security needed to excel in today’s capital markets.

New York, NY (May 11, 2010)Telx®, a leading interconnection and colocation provider in strategic North American markets, today announced that Ballista Securities, operator of the Ballista Alternative Trading System

"We evaluated several interconnection and colocation providers in New York City, and only Telx could meet our power requirements and flexibility of deployment needs while giving us the responsiveness of service our industry demands,” said Daniel Marques, CTO of Ballista Securities LLC. “Telx’s broad choice of carrier-neutral third-party circuit providers enables us to offer a high-performance trading solution to our customers by keeping our direct network connections in New York City. Telx’s ecosystem of providers helps us reduce data latency and potential points of network failure, ensuring maximum network up-time and minimal delays in traffic.” (ATS), has established a secure colocation and interconnection presence within Telx’s 111 8th Avenue facility. Ballista is leveraging Telx’s industry-leading ecosystem of telecommunications service providers to ensure a highly available, low-latency trading experience for its financial industry customers utilizing the ATS to execute block-sized volatility, complex multi-leg strategies and directional equity options orders.

As a financial services colocation customer at 111 8th Avenue, Ballista is now part of the Telx Financial Business Exchange (FBX), a facility-based infrastructure platform that provides the capital markets community with unmatched proximity, latency and choice.

“Telx’s strategic location at 111 8th Ave. continues to be a destination address for financial services customers like Ballista who need a secure colocation and interconnection solution that helps them reduce data latency and reign in network connectivity expenses,” said Brad Hokamp, CMO of Telx. “Telx’s Financial Business Exchange (FBX) gives these companies the flexibility and choice in connectivity they require to maintain a competitive advantage by providing fast data feeds, maximum up-time and low latency performance for customers delivering market feed data to the financial industry.”

About Ballista Securities
Ballista Securities, operator of the Ballista Alternative Trading System (ATS), offers equity options traders an efficient, anonymous and reliable platform for delta-neutral strategies, complex transactions and block options trades. For more information, please contact Ballista Sales at 800-434-7552 or via email at sales@ballistasecurities.com This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

About 111 8th Avenue
111 8th Avenue is one of the most important high-tech addresses in the world due to its strategic location atop one of the main fiber optic arteries in New York City, the Hudson Street Ninth Avenue fiber highway. Telx’s data center suites in this location are in high demand by telecommunications, enterprise and financial services companies in need of low-cost options, speed to market and latency critical proximity. Telx recently added more than 21,000 square feet of data center at this location to accommodate increased demand for services. The expanded space will be available to colocation customers in July. This location provides low-latency access to Telx’s Global Marketplace of application providers, media and content providers, cloud computing providers, Software-as-a-Service providers and numerous enterprises. Telx colocation centers provide a managed, network-neutral, secure environment for core interconnection networking elements for carriers, ISPs, content providers and enterprise business customers.

About Financial Business Exchange (FBX)
Telx’s FBX is an ecosystem of financial exchanges, market data providers, order management vendors, independent software vendors and buy-side and sell side firms all colocated in secure, Telx-managed data centers and interconnection facilities. FBX offers ultra low-latency connectivity, proximity hosting and direct market access to a growing list of the most important financial exchanges. Telx’s financial services colocation facilities, strategically located at 111 8th Avenue in New York City, 100 Delawanna Avenue in Clifton, N.J., 350 East Cermak Road in downtown Chicago, and 300 Blvd East in Weehawken NJ, provide customers an ideal environment to grow and manage their businesses by placing their networks in proximity to their key suppliers, partners, and customers, along with hundreds of leading telecom and data service providers.

About Telx
Telx is a leading provider of interconnection, colocation and business exchange services in strategic, high demand North American markets.  With 15 premier facilities, Telx increases speed to market and reduces connectivity costs by providing direct connections to the industry’s highest performance networks and access to more than 750 leading telecommunications carriers, ISPs, content providers and enterprises. Telx is a privately held company headquartered in New York City with four facilities in the New York Metro area, two facilities in Chicago, two facilities in Dallas, three facilities in California, (Los Angeles, San Francisco, and Santa Clara) and facilities in Atlanta, Miami, Phoenix and Charlotte, N.C. For more information about Telx, visit www.telx.com.

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Contact:
Michelle Barry
BridgeView Marketing for Telx
603.570.7533
jsauer@telx.com
Twitter: http://twitter.com/Telx_Group

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