Global Personalized Ad Retargeting Company, Criteo, Leverages Telx’s Industry-Leading Communications Service Provider Ecosystem to Broaden Connectivity Choice and Increase Reliability, Improving Service to E-Commerce Customers
- Criteo has established a colocation suite and secure Point of Presence (PoP) within Telx’s 111 8th Ave. location, helping them expand presence in the U.S.
- By leveraging Telx’s carrier-neutral, connection rich colocation facility, Criteo now has more connectivity choice and more reliability and resiliency of network to ensure uptime with retail customers.
New York, NY (March 18, 2010) – Telx®, a leading interconnection and colocation provider in strategic North American markets, today announced that Criteo, a global personalized online advertising retargeting company, has selected Telx as its interconnection and colocation partner in the United States. Criteo has established a Point of Presence (PoP) and is a colocation customer in Telx’s 111 8th Ave. location in New York City. By selecting Telx’s carrier-neutral colocation services, Criteo has the connectivity choice and flexibility to increase the reliability and security of large amounts of data being transported between the U.S. and its locations across Europe.
“Telx is the only colocation provider in the heart of Manhattan who could offer the space and power we required, along with a large ecosystem of 290 carriers and providers to choose from,” said Arthur Chevalier, head of U.S. Network Engineering and Interconnections for Criteo. “Telx is a major part of our U.S. expansion plan, serving as our data center and connectivity partner on the East Coast.”
Criteo relies on the Telx provider ecosystem to provide U.S.-based data connections that transport mission-critical information about the shopping habits of customers visiting its e-commerce clients. This information is used by Criteo to dynamically develop real-time display advertising that retargets shoppers who have previously visited the websites of their Internet retailer customers, making low latency and high network availability absolutely paramount.
“In our industry, it is important to show the right ad content to the right person at the right time,” Chevalier said. “Telx helps us meet this goal by delivering direct access to hundreds of service provider connections we need to maintain direct access to our retailers’ information at any time.”
“We are proud that Criteo has chosen our carrier-neutral colocation and interconnection facility at 111 8th Avenue to establish its East Coast operations activity,” said Eric Shepcaro, CEO of Telx. “Enterprises in the digital advertising industry, where information is moving and changing very quickly, are in need of secure, low latency connectivity solutions that allow them to make rapid business decisions and meet their customers’ availability demands.”
About 111 8th Avenue
111 8th Avenue is one of the most important high-tech addresses in the world due to its strategic location atop one of the main fiber optic arteries in New York City, the Hudson Street Ninth Avenue fiber highway. Telx’s data center suites in this location are in high demand by global telecommunications, enterprise and financial services companies in need of low-cost options, speed to market and latency-critical proximity to customers and data. In addition, with its robust ecosystem of service providers and enterprises, the 111 8th Avenue data center suites are optimal for secure enterprise cloud computing environments.
Criteo is the global leader in personalized retargeting. Criteo enables its e-commerce customers to re-engage with visitors to their site via personalized display ads across the Internet. These ads are dynamically generated in real-time with individually selected products. The result is greatly increased customer retention and loyalty. Criteo’s solution is 100% turnkey, easy to integrate and delivers phenomenal ROI since clients pay only for valuable prospects that click-through and return their website on a cost-per-click basis. Criteo displays tens of millions of personalized banners on a daily basis across a wide variety of premium websites and currently has hundreds of satisfied clients from the top e-commerce companies around the world. For more information, please visit http://www.criteo.com.
Telx is a leading provider of interconnection, colocation and business exchange services in strategic, high demand North American markets. With 15 premier facilities, Telx increases speed to market and reduces connectivity costs by providing direct connections to the industry’s highest performance networks and access to more than 750 leading telecommunications carriers, ISPs, content providers and enterprises. Telx is a privately held company headquartered in New York City with four facilities in the New York Metro area, two facilities in Chicago, two facilities in Dallas, three facilities in California, (Los Angeles, San Francisco, Santa Clara) and facilities in Atlanta, Miami, Phoenix and Charlotte, N.C. For more information about Telx, visit www.telx.com.
BridgeView Marketing for Telx