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Press Release -- January 12th, 2010
Source: Broadsoft
Tags: CLEC, Equipment, Exchange, Video, VoIP

BroadSoft PacketSmart Momentum Builds as Demand Grows for End-to-end Quality of Experience for IP Voice and Video

Company Reports Progress since Acquiring Packet Island

GAITHERSBURG, MD – January 12, 2010 – BroadSoft, Inc., the worldwide leader of VoIP applications to the telecommunications industry, today reports strong momentum for its PacketSmart line of business. In the three months since BroadSoft® acquired Packet Island, a provider of Quality of Experience (QoE) monitoring and assessment solutions, the company has quickly made progress in product development and customer traction, as well as introduced a new commercial licensing model, capitalizing on the growing demand for services that ensure a superior experience for end-users.

New Service Enhancements Ensure a Superior Experience

In an effort to ensure service providers deliver a superior experience for real time, multi-media communications solutions, BroadSoft made an immediate investment in expanding the capabilities of its PacketSmart solutions. New features and functionality currently under development include:

  • High-definition Voice support – PacketSmart’s network VoIP readiness monitoring and assessments services now include HD network deployments and HD quality metrics
  • Network discovery – Service provider field engineers can perform discovery of network elements at the enterprise site to better profile the local area network (LAN) before VoIP or video deployments.
  • QoE Alerting – Service providers can set QoE threshold metrics and receive alerts of problems via various methods (e.g., Short Message Service (SMS), email, Simple Network Management Protocol (SNMP)) before the enterprise discovers and reports an issue.
  • Media loopback – Service providers can run media tests from the enterprise/service provider demarcation point to end-user IP phones to simplify the deployment verification process and enable remote troubleshooting.

New Licensing Model in Response to Service Provider Demand

Service providers want to choose from multiple licensing options and deployment models to best meet their evolving business needs. BroadSoft announces a new licensing model for PacketSmart solutions to complement its traditional subscription-based model that enables service providers to experience faster provisioning, higher availability and lower costs of their VoIP and video deployments. Service providers can now license the software directly from BroadSoft, while leveraging the existing PacketSmart infrastructure for hosting rather than deploying the platform internally.

There is a gap between network performance and QoE for the end user, and service providers are held accountable for the end-to-end delivery of their VoIP services. Network monitoring capabilities are critical to their success, enabling them to increase customer loyalty and drive multimedia service revenue growth.

“With the rapid growth of media convergence, service providers are quickly recognizing they need to actively monitor and diagnose service quality issues and proactively troubleshoot network problems on the customer premises,” said Ken Rokoff, vice president of business development of BroadSoft. “We are pleased at the early success of PacketSmart and the mounting interest from our existing customers. PacketSmart’s momentum continues to build in response to the rapid adoption of IP voice and video and our unique ability to guarantee end-to-end ‘carrier-grade’ service delivery for converged media networks.”

NuVox to Leverage PacketSmart for VoIP Offering

With a customer base of over 90,000 across sixteen states, NuVox is one of the largest Competitive Local Exchange Carriers (CLECs) in the United States. NuVox will use PacketSmart for assessing and verifying VoIP deployments and troubleshooting difficult-to-identify issues that affect call quality. The company is planning a deployment of PacketPro, which will provide their field service technicians with the capability to perform VoIP network assessments, VoIP deployment verifications, and collaborative VoIP/data diagnosis.

“NuVox is dedicated to delivering superior quality service for our customers,” said Jack Norris, chief operating officer, NuVox. “PacketSmart will not only enable us to ensure superior quality of our end-to-end VoIP service delivery but also greatly reduce our support costs. We are excited by BroadSoft’s continued efforts to expand its solutions, which further enable us to deliver the Quality of Experience our customers expect from NuVox.”

Embedded PacketSmart Agent Program Ensures QoE Management

BroadSoft has launched a program with the goal of enabling customer premise equipment (CPE) manufacturers to embed PacketSmart VoIP lifecycle management agents in devices for the small office/home office (SOHO) and small and medium-sized (SMB) markets. With a PacketSmart embedded agent, service providers can remotely characterize VoIP quality issues and gain visibility into the root cause of the problem in lieu of a monitoring appliance.

AudioCodes, a leading provider of VoIP technologies and voice network products, is one of the first to participate in the program. “Feedback from initial customer demonstrations indicates that integrating the BroadSoft PacketSmart technology into our CPE residential and business media gateways will allow network operators and service providers to measure and manage network performance at the point of demarcation and simplify the deployment of VoIP networks,” said Lior Aldema, vice president of marketing, AudioCodes. “We are excited by the opportunity to take to market the embedded PacketSmart technology, which will significantly reduce risk and support issues for providers, making them more efficient and improving their profitability.”

About BroadSoft

BroadSoft®, the world-wide leader of VoIP application software, enables the delivery of hosted telephony and multimedia services. BroadSoft’s family of carrier-class products, including its award-winning flagship BroadWorks® technology, empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and increase customer satisfaction. BroadSoft products deliver the scale, open architecture and reliability that the world’s leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 15 of the top 25 largest carriers worldwide, as measured by revenues for the fiscal year 2009, including KPN, Korea Telecom, Qwest, SingTel, Sprint, Swisscom, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective owners.

BroadSoft PR Contact:

Leslie Ferry
Vice President, Marketing

NuVox PR Contact

Susanne Hite
Director of Marketing Communications, NuVox

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