| Helen Yang Media Relations Akamai Technologies, Inc. 858-404-1436 hyang@akamai.com |
–or– | Noelle Faris Investor Relations Akamai Technologies, Inc. 617-444-4676 nfaris@akamai.com |
CAMBRIDGE, MA – January 12, 2010 – Akamai Technologies, Inc. (NASDAQ:AKAM, news, filings), the leader in powering video, dynamic transactions and enterprise applications online, announced today that AutoTrader.com, the Internet’s leading auto classifieds marketplace and consumer information site, has implemented a number of Akamai services including Dynamic Site Accelerator and Web Application Accelerator to support the growth of its online business and has enjoyed significant benefits. After implementing Akamai’s comprehensive solution set, AutoTrader.com experienced a 2X improvement in performance enabling the site to load twice as fast as before and the datacenter experienced traffic offload exceeding 80%.
Launched in 1998, AutoTrader.com is the Internet’s leading auto classifieds marketplace and consumer information web site. With a goal of connecting buyers and sellers in the automotive marketplace, AutoTrader.com lists about 3 million new, used, and certified pre-owned vehicles for sale from thousands of auto dealers and private sellers.
AutoTrader.com has been a long-standing customer of Akamai; over the years, the company has implemented a number of Akamai services to support its online business. Akamai’s Dynamic Site Accelerator is leveraged to accelerate performance for multiple consumer web properties such as AutoTrader.com and the new AutoTraderClassics.com. Akamai’s Web Application Accelerator service plays an important role in the online delivery of AutoTrader.com’s internal CRM solutions, as well as its B2B Dealer Community site. Akamai services have enabled these applications to achieve higher performance and availability measurements from coast to coast, allowing AutoTrader.com to focus more on serving customers and less on deploying infrastructure capacity next to them.
“Partnering with Akamai helps contribute to our overall objective – empowering the consumer,” said Mark Tuttle, Senior Manager of Engineering, AutoTrader.com. “Having Akamai in place enables us to provide valuable information to our consumer quickly and reliably, without worrying about whether our infrastructure could scale to cope with the increasing user demands.”
Tuttle continues, “Another important service that we leverage is the Akamai Priority Support services. AutoTrader.com is always looking for ways to streamline operations and improve our site. Being able to reach out to Akamai Priority Support experts for help within minutes is key, and the level of support that we received from the Priority Support group has definitely enhanced the trust and interactions between our companies. By working with Akamai’s Priority Support group, we can extract the maximum value from Akamai services and accelerate response to technical issues.”
“It is crucial for AutoTrader.com to be able to cope with the traffic spikes and deliver a fast, reliable website for its consumers,” said Pedro Santos, Chief Strategist, eCommerce, at Akamai. “With the increasing number of shoppers interacting online nowadays – and AutoTrader.com specifically growing their traffic each year – consumers have less patience to wait for a site to load when searching for a specific product. Leveraging Akamai’s comprehensive set of solutions, companies like AutoTrader.com are able to offer an enhanced, reliable user experience and, as a result, the customers should keep coming back to their sites.”
About AutoTrader.com
AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location millions of new cars, used cars and certified pre-owned cars from thousands of auto dealers and private owners. The site attracts about 15 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.
The Akamai Difference
Akamai® provides market-leading managed services for powering video, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai’s services have been adopted by the world’s most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai’s global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. Akamai has transformed the Internet into a more viable place to inform, entertain, advertise, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com.
Akamai Statement Under the Private Securities Litigation Reform Act
The release contains information about future expectations, plans and prospects of Akamai’s management that constitute forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by hackers or others, unexpected termination of the Akamai-AutoTrader.com relationship and other factors that are discussed in the Company’s Annual Report on Form 10-K, quarterly reports on Form 10-Q, and other documents periodically filed with the SEC.
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