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Press Release -- September 14th, 2017
Source: Ericsson
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DNA Finland chooses Ericsson for metadata

Ericsson will provide editorial services and rich metadata for over 150 TV channels in Finnish, English and Swedish
Ericsson’s rich metadata will power content discovery on DNA’s 4K-enabled Android TV hub, the DNA TV-hubi
Contract strengthens Ericsson’s content discovery footprint in the Nordic region and underlines Ericsson’s position as a leading provider of broadcast and media services
Ericsson (NASDAQ:ERIC, news, filings) has signed a content discovery services contract with DNA, the largest pay-TV operator and one of the leading telecommunications operators in Finland.

Ericsson will provide editorial services and rich metadata for over 150 TV channels in Finnish, English and Swedish from DNA’s cable network, the Finnish digital-terrestrial network and over broadband.

The rich metadata will be used to power content discovery services on DNA’s TV open ecosystem 4K-enabled box, the DNA TV-hubi, which launched last month. The device combines a set-top box, Chromecast built-in and a Google Play Store ™. It comes equipped with two HD tuners, which enables simultaneous viewing and recording; it also includes voice recognition support.

Mikko Nurmi, Director, Cable Networks at DNA, says: “High quality, rich metadata from Ericsson offers us a great opportunity to promote all different types of content. It is also an enabler for a great user experience, bringing users into the pay-TV content funnel.”

Steve Nylund, Head of Broadcast and Media Services, Ericsson, says: “Content discovery continues to be a major challenge for viewers and a top priority for broadcasters, operators and content owners. The average person will spend 1.3 years of their life perusing the EPG to find something to watch and it’s our job to help our clients to address this challenge.”

The deal with DNA strengthens Ericsson’s content discovery footprint in the Nordic region. In Norway, Ericsson has provided content discovery services for Get’s TV platforms for over 10 years, including the sourcing and provision of rights information for linear TV to enable catch-up, startover and NPVR functionality. Ericsson also provides enriched metadata, program and cast images for Get’s VOD library and powers content discovery for its recently launched OTT service, which is available to around 500,000 subscribers.

Ericsson also delivers rich metadata to Denmark’s second biggest cable TV company, Stofa, which reaches approximately 400,000 homes.

Ericsson's team of 300 editorial specialists aggregate, create, normalize, maintain, and deliver rich metadata, maintaining more than 14,000 sources globally. Ericsson's global content discovery portfolio spans more than 10 million movies and program titles, covering over 25 languages, and includes an image database covering over 90 percent of all programming available across traditional TV, VOD and SVOD. Globally, more than 200 million people interact with Ericsson's rich metadata each week.

Discover Ericsson at IBC Show 2017

Ericsson is an award-winning, global leader in TV and media products and services, with a proven track record in delivering TV and media business transformation for over 25 years. Working with customers around the world, we offer an extensive portfolio of products and services through our Media Solutions and Broadcast and Media Services businesses that span media enrichment, processing, publishing and delivery.

Join us at IBC on Booth # 1.D61 and Balcony Suite BS27 or online during the event from September 15-19. See you there!

Android TV, Google Play logo, Google Cast and YouTube are trademarks of Google Inc.

DNA, DNA TV and DNA TV Hubi are registered trademarks of DNA Plc.

NOTES TO EDITORSFor media kits, backgrounders and high-resolution photos, please visit www.ericsson.com/pressFOLLOW US:www.twitter.com/ericsson
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(+46 10 719 6996)investor.relations@ericsson.com
(+46 10 719 00 00)DNA Corporate Communications, tel. +358 44 044 8000, communications@dna.fi
About DNA Plc

DNA Plc is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and working. DNA is Finland's largest cable operator and the leading pay TV provider in both cable and terrestrial networks. For DNA, the key area for growth in corporate business is the new way of working, independent of time and place, facilitated by smart terminal devices, diverse communications services and rapid connections. In 2016, DNA recorded net sales of EUR 859 million and an operating profit of EUR 91 million. DNA has more than 3.8 million subscriptions in its fixed and mobile communications networks. The Group also includes DNA Store, Finland's largest retail chain selling mobile phones. DNA shares are listed on Nasdaq Helsinki Ltd. For further information, visit www.dna.fi or follow us on Twitter @DNA_fi, @DNA_Business and @DNA_Palvelu and Facebook.

About Ericsson

Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. Our organization consists of more than 111,000 experts who have provided customers in 180 countries with innovative solutions and services. Together we are building a more connected future where anyone and any industry is empowered to reach their full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York. Read more on www.ericsson.com.

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