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Press Release -- March 2nd, 2017
Source: Ericsson
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Etisalat Group and Ericsson To Deploy Unified Delivery Network Platform Across Middle East

Etisalat Group and Ericsson have signed an agreement to deploy the first-of-its-kind Unified Delivery Network (UDN) solution across the Middle East.

The revolutionary content distribution platform enables and aggregates network capabilities into the public domain, allowing services to be optimized and scaling the delivery of over-the-top (OTT) services and high quality video content. As a result, Etisalat will be able to address the needs of both service and content providers in its markets.

Hatem Bamatraf, Chief Technology Officer International at Etisalat Group, says: "The growth of streaming media and high quality video technologies has ushered in a new era of content delivery. Partnering with Ericsson to deploy high quality content will enable us to offer our customers enhanced video quality of experience through seamless delivery, establishing Etisalat Group as regional leader in this area.”

Last mile edge delivery enables content providers to optimize services and scale the delivery of high quality content and advanced services including 4K, Ultra-High Definition, gaming and virtual reality. Content providers can also add services through the service provider's networks at any given time, enabling rapid innovation, cost savings, and faster time to market for new services. Etisalat Group and Ericsson plan to deploy the UDN solution in 2017.

Petter Järtby, Head of Etisalat Global Customer Unit at Ericsson Region Middle East says: "The launch of UDN delivers a disruptive new business model that offers a win-win situation for all players involved with traffic delivery. UDN uses the service providers’ last-mile footprint to achieve amazing performance and open the opportunity for next-generation distributed cloud services. We look forward to deploying this first of its kind solution to the region together with Etisalat.”

Unified Delivery Network is a global content distribution network (G-CDN) ecosystem that enables and aggregates network capabilities into the public domain, allowing services to be optimized and scaling the delivery of over-the-top (OTT) services and high quality video content.

Ericsson at Mobile World Congress 2017

Anything can happen on the digital frontier, a promising but undiscovered future. From February 27 to March 2 in Barcelona, Spain, Ericsson is demonstrating a collaborative approach and innovative solutions to succeed in this arena.

With our customers and partners, we work across industries, physical boundaries and perceived limitations. Join us in Hall 2 or online during MWC 2017 and engage in conversations and demonstrations about our favorite things: 5G; platforms and services for IT, Cloud, Networks, and TV & Media; connected solutions for industries; the Internet of Things; and partnering for success.

See you there!

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