PR Archives:  LatestBy Company By Date


Press Release -- September 2nd, 2015
Source: Sprint Nextel
Tags:

Star Wars Fans: Sprint Sells BB-8 App-Enabled Droid

By Amy Johnsonbaugh

If you’re anything like my husband and son, you’re eagerly awaiting Dec. 18 when Star Wars: The Force Awakens, hits theaters.

Starting today you can visit your local Sprint Store1, Sprint Store at RadioShack or purchase on Sprint.com, and take home your very own BB-8™ App-Enabled Droid™, which mirrors the authentic look and personality of the BB-8 character, as seen in the film’s trailer, for $149.99 plus tax. Sprint is the only wireless provider to offer the BB-8 nationwide.

The high-tech Droid, developed by leading app-connected entertainment robot manufacturer Sphero, is Bluetooth®-enabled and can be controlled by smartphones and tablets.

BB-8 quickly won public adulation since appearing in trailers for Star Wars: The Force Awakensand garnered widespread attention through public appearances involving the film’s cast. It is billed as the companion to R2-D2, one of the most beloved droids—and characters—in cinema history.

Key features include:

  • Authentic Movement: Guide your BB-8 with a smartphone or tablet. Using an app, available for iOS and Android.
  • Listens & Responds: BB-8 recognizes and reacts to your voice.
  • Holographic Communication: Record and view virtual holographic videos with BB-8.
  • Autonomous Behavior: BB-8 has a mind of its own – explore the Star Wars™ galaxy together.
  • Adaptive Personality: Your BB-8’s unique attitude and actions evolve as you interact.


Amy Johnsonbaugh is a communications manager for the Apps and Services team at Sprint. Based in Orange County, Calif., she can answer questions related to Sprint-branded or third-party consumer applications, music/entertainment applications, accessibility applications, Sprint ID and family service applications. Amy can be reached at amy.johnsonbaugh@sprint.com.

1Available at participating Sprint stores.

PR Archives: Latest, By Company, By Date