Services Team’s Strong Understanding of Data Center Connectivity Key to Success
April 28, 2015
… we’ve created something unique to their requests, something that will help them to meet their customers’ expectations and ultimately grow their business.
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ADVA Optical Networking announced today that Crawford Media Services has deployed the ADVA FSP 3000 to connect its Atlanta studios to a colocation facility. This new connectivity will enable Crawford Media Services to rapidly transport enormous amounts of audio and video data with clients on a national and international scale. ADVA Optical Networking’s services team worked closely with Crawford Media Services on each step of the network, helping to plan, build and activate it over a very short period of time. It’s this close interworking, rapid response and in-depth knowledge of data center connectivity that has made this relationship such a success.
“When you work in a creative industry you’re constantly seeking creative solutions, creative partners. Your success often depends upon it,” said Whitney Marrow, director of engineering, Crawford Media Services. “That’s why we value our relationship with the team at ADVA Optical Networking. They don’t settle for second best. They don’t rest until they know the customer has the results they need and is satisfied. What’s more, they provide a true peace of mind. We know they’re only one call away. They have the rapid response and expertise to resolve any issues that may arise. For us, this is critical. Our clients have tight deadlines and there’s no room for error. We need to deliver. We know the team at ADVA Optical Networking won’t let us down.”
With over 15,000 enterprise customers, ADVA Optical Networking has an enviable reputation within the data center and storage area networking environment. Its team’s experience at building some of the world’s most mission-critical networks helped to assure Crawford Media Services that it had chosen the right partner. During the design and development phase, both teams spent time at ADVA Optical Networking’s Atlanta campus, using its lab facilities to showcase the equipment and replicate the network environment that Crawford Media Services would be using. From this firm base, the equipment was deployed and the live network turned on. To ensure any issues are rapidly resolved, Crawford Media Services has subscribed to ADVA Optical Networking’s maintenance and training packages.
“Technology, teamwork, trust – these are our building blocks. These are the qualities we bring to everything we do,” commented John Scherzinger, senior vice president, North America sales, ADVA Optical Networking. “Working closely with Crawford Media Services, we’ve created something unique to their requests, something that will help them to meet their customers’ expectations and ultimately grow their business. This is where our team provides real value – using our technology and our expertise to drive a customers’ business forward. This is what excites us. This is what motivates us. This is why we’re continuing to work closely with Crawford Media Services to ensure that they’re utilizing the network’s full potential.”
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