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Press Release -- December 18th, 2014
Source: Sprint Nextel
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Easily give to worthy causes this Holiday Season

We’ve been writing a lot lately in this blog about wireless products you can purchase for your loved ones this holiday season. Of course, the holidays aren’t all about material goods. So we’d like to tell you about a brand new app that can help you feel good this holiday season, by easily giving back to your favorite causes.

CauseTap today launched a smartphone application that makes it easy for consumers to discover fun and useful mobile apps while supporting their favorite nonprofit causes at no additional cost.

How it Works
Raising money to support a cause is very simple – just a “tap” away. CauseTap users select a cause to support, such as environment or education, and browse a wide range of apps, including apps that are popular among other supporters and recommended by the cause. The cause earns money whenever supporters download participating apps from the Google Play store via CauseTap.

There’s no extra cost to consumers, whether an app is free or paid, and there’s no donation involved. The money for causes comes from participating app publishers that pay a promotional fee when their apps are installed.

CauseTap’s impact is transparent to consumers, participating causes and app publishers. The app automatically tallies individual and collective benefit for causes. Users can easily track the positive impact of their own actions and invite friends to help support their favorite causes by joining CauseTap and installing apps.

Causes Include
Participating nonprofits include local schools and charities as well as national organizations, such as Best Day Foundation, DoSomething.org, Dyspraxia Foundation, Green Schools Alliance, Kiva.org, San Francisco Choral Society, Save the Children and The ALS Association. Don’t see your favorite cause? Click here to get it added.

How to Get CauseTap
The CauseTap application is a free download via Google Play for
Android™ smartphones and tablets. An iOS version will be released early 2015.

Sprint customers with an Android smartphone – be sure to look for CauseTap the Apps section of Sprint Zone and Sprint Fun & Games.
You can download it through those apps.

Amy Johnsonbaugh is a communications manager for the Apps and Services team at Sprint. Based in Orange County, Calif., she can answer questions related to Sprint-branded or third-party consumer applications, music/entertainment applications, accessibility applications, Sprint ID and family service applications. Amy can be reached at amy.johnsonbaugh@sprint.com.

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