ADTRAN’s managed Wi-Fi service program enables reseller to address new markets with scalable business model
HUNTSVILLE, Ala.–(BUSINESS WIRE)–Nov. 20, 2014– ADTRAN®, Inc., (NASDAQ:ADTN, news, filings), today announced Valley Business Solutions (VBS) is leveraging ADTRAN’s ProCloud Wi-Fi managed service program to expand its portfolio beyond hardware-based solutions to become a managed service provider (MSP). ADTRAN’s ProCloud Wi-Fi uniquely allows resellers the option to use the program as a turnkey service offering. The new business model provides VBS with predictable monthly revenue while enabling its customers to avoid higher up-front capital costs and reduce daily management of new Wi-Fi equipment.
“ADTRAN’s introduction of ProCloud Wi-Fi got us thinking differently about our business and who our customers could be. It created a real opportunity as this offering is applicable to any company, of any size,” said Alex Dizon, general manager at Valley Business Solutions. “Now, managed Wi-Fi is the fastest-growing segment of our business. We can now address more types and sizes of businesses while expanding our customer base into new geographical territories. The reality is, we win when we bid ADTRAN ProCloud.”
ADTRAN’s ProCloud Wi-Fi provides VBS with the flexibility to effectively support a wide range of business environments, including those in manufacturing, retail, healthcare and education. The ProCloud option is ideal for VBS, empowering them to quickly and cost-effectively meet the needs of a growing range of customers while layering additional value-added services—such as content filtering—into its offerings. Since unveiling the service, VBS has consistently added new customers throughout the Tennessee Valley and is leveraging the service as an ideal entry point into new markets as the company expands.
One of VBS’ larger installations involves a leading local university. The school’s IT department was responsible for implementing a campus-wide Wi-Fi network, and was looking for an option to outsource the day-to-day operations and management of its dormitory Wi-Fi network. VBS stepped in and offered a managed solution that would free IT staff for other projects while meeting resident life’s goals to provide students a wireless experience similar to home.
Dependable wireless connectivity has become a necessity for businesses of all sizes and markets. ProCloud Wi-Fi is a fully-managed, business-class Wi-Fi service, built on ADTRAN’s virtual Wireless LAN (vWLAN). It features fully-redundant infrastructure with a guaranteed 99.99% uptime, 24/7 proactive monitoring and ongoing maintenance and hardware replacement. VBS has chosen to use ADTRAN’s Private Label option of ProCloud Wi-Fi to deliver its own branded managed service while leveraging ADTRAN’s hosted infrastructure and back-end support. This eliminates the need to train and certify additional technical staff and frees VBS to focus on customer acquisition, installation and service. It also significantly reduces startup infrastructure costs and service turn-up time when compared to traditional Wi-Fi deployments.
“ProCloud Wi-Fi streamlines wireless network operations and enables VBS and their customers to focus on other activities that are critical to their business,” said Todd Lattanzi, director of product management at ADTRAN. “The managed service program allows resellers to layer and align services with customers’ specific needs, create more valuable service contracts and expand revenue opportunities.”
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking and communications equipment. ADTRAN’s products enable voice, data, video and Internet communications across a variety of network infrastructures. ADTRAN solutions are currently in use by service providers, private enterprises, government organizations, and millions of individual users worldwide. For more information, please visit www.adtran.com.
Source: ADTRAN, Inc.
Connect2 Communications for ADTRAN
Ashley Baster, 919-435-9112
ashley@connect2comm.com
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