Boost Mobile Unveils Latest Marketing Campaign Featuring Anthony Davis and Turns Phone Etiquette on its Head

IRVINE, Calif. (BUSINESS WIRE), June 02, 2014 – Boost Mobile unveils its latest digital campaign today featuring NBA player Anthony Davis and highlights the company’s commitment to offer the latest smart phones including the Samsung Galaxy S®5.

The digital campaign includes two spots starring Davis, with the first spot, ‘Sushi’ https://www.youtube.com/watch?v=GWB16LrfwcY, airing today. Sushi features Davis as a sushi chef who overhears a customer’s story, interjecting that it can’t compete with the Samsung Galaxy S 5, available on Boost Mobile’s unlimited data plan, and Milk Music™, Samsung’s new and free music streaming service with 13 million songs.

The humorous campaign created by 180LA challenges the current etiquette of ‘putting down the phone and being in the moment’ with the question, “What if the moment really isn’t that great and your phone is a Samsung Galaxy S 5 with unlimited data from Boost Mobile?”

“We’ve flipped the world of mobile phone etiquette on its head,” noted 180LA Creative Director Anja Duering. “People are scolded for pulling out phones in public but we’re saying that sometimes it’s the right thing to do and you can’t blame people for this indiscretion when using a Samsung Galaxy S 5.”

“Our customers deserve the best choice,” said Angela Rittgers, vice president, marketing, Boost Mobile. “Along with our re-designed monthly unlimited plans that give customers the flexibility to pick the best plan to fit their needs, they also get the latest smartphones they deserve.”

Link to download image http://bit.ly/1nLWrts.

Boost’s Monthly Unlimited Select is a trio of unlimited talk, text and data¹ pricing plans that start as low as $40 per month.

Other benefits of Boost Mobile’s wireless service include access to:

• the popular Boost Mobile Wallet, a mobile solution that provides Boost Mobile Android^™ and iPhone^® customers with a cash-based vehicle for accessing cost-effective financial services
• new International Minute Packs, so customers only buy what they need for international calling
• add-ons including International Connect, Phone Insurance, and AirG

Boost Mobile, recently recognized by J.D. Power as “Highest Satisfaction with the Purchase Experience among Non-Contract Wireless Providers²,” redefines value for wireless consumers with no long-term contracts on the Nationwide Sprint 4G LTE Network, reaching more than 225 million people and with no long-distance fees.

¹ Plans include 3G/4G LTE high-speed data allotments applicable to monthly plan. Video streaming may be limited to 3G speeds. When monthly usage exceeds applicable data plan allotment, data speeds (including video) reduced to 2G speeds for reminder of plan cycle.

² Boost Mobile received the highest numerical score among non-contract wireless providers in the proprietary J.D. Power 2014 Non-Contract Wireless Purchase Experience Study^SM-Vol. 1. Study based on responses from 4,468 consumers measuring 7 non-contract wireless providers and measures opinions of consumers who purchased a wireless product or service within the last 6 months. Proprietary study results are based on experiences and perceptions of consumers surveyed July-December 2013. Your experiences may vary. Visit jdpower.com

Contact(s):