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Press Release -- May 2nd, 2012
Source: Sonus Networks
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Sonus Announces First-Edition of Session Border Controllers For Dummies Reference Book

In Partnership with John Wiley & Sons, Inc., New Book Demystifies the Use of SBCs and Outlines Associated Benefits

For Immediate Release
5.2.2012

Sonus Announces First-Edition of Session Border Controllers For Dummies Reference Book

In Partnership with John Wiley & Sons, Inc., New Book Demystifies the Use of SBCs and Outlines Associated Benefits

WESTFORD, Mass.–(BUSINESS WIRE)– Key Takeaways:

  • World’s best selling reference series helps explain the fast-growing segment of SBCs and how companies can transform their communications capabilities.
  • SBCs provide secure access to SIP trunking services, helping reduce costs and enable new application features like Unified Communications and video.
  • Typical savings from SIP trunking, trunking consolidation, and the move to VoIP can reduce traditional enterprise telecom bills by up to 75%.

Sonus Networks, Inc. (NASDAQ:SONS, news, filings), a global leader in SIP communications, today announced that it has partnered with John Wiley & Sons, Inc., the publisher of the For Dummies® book series, to produce Session Border Controllers For Dummies, Sonus Special Edition (Wiley, 9781118377420, May 2012). Available today, the book outlines how session border controllers (SBCs) serve as devices designed to control the communications (voice, video or other media) coming in and out of an enterprise’s or service provider’s SIP-based VoIP network, while also handling the signaling and media intermediation and translation required to make the service work smoothly all the time.

To deploy Unified Communications, video and other SIP-based communications applications, SBCs provide secure access to SIP trunking services. Enterprises can reduce their traditional telecom bills by up to 75% through SIP trunking, trunking centralization and the deployment of VoIP. This newSession Border Controllers For Dummies book dissects the technology in an easy-to-use format by outlining:

  • The role of SBCs in enterprise and service provider networks
  • How SBCs can help businesses save money while also enabling new services
  • The value of an SBC as a tool to maximize network security
  • How to handle SIP trunking and associated variants

To download an electronic copy of the book, go to http://www.sonus.net/dummies.

Quotes:

“By taking a plain-English approach, Session Border Controllers For Dummies explains the role of an SBC and how it can enable businesses and service providers to not only reduce costs but prepare for advanced features like video and Unified Communications,” said Andy Cummings, For Dummies Tech Vice President and Publisher. “With a heritage as an innovator in helping firms communicate in new ways, Sonus has sponsored this reference book as a way to demystify how firms can effectively leverage SBCs in their networks.”

“SBCs play an integral role as firms move to SIP-based, Cloud-enabled platforms to lower expenses while adding new services,” said Wes Durow, Vice President of Global Marketing at Sonus. “For Dummies is a perfect tool to explain how enterprises and service providers can experience new capabilities while simultaneously reducing the complexity and expense of their legacy communications networks.”

Other Facts:

Additional Resources:

Tags/Keywords:

Sonus Networks, SONS, For Dummies, SBC, Webtorials, IT priorities, IT cost savings, session border controller, SIP trunking services, ipsec, media transcoding, ipv6 interworking, Unified Communications, Cloud VoIP communications, Session Management, employee productivity, enterprise communications.

About For Dummies®

After over 20 years and with more than 250 million copies printed, For Dummies is the world’s bestselling reference series, well known for enriching people’s lives by making knowledge accessible in a fun and easy way. Loyal customers around the globe agree that For Dummies is “more than a publishing phenomenon … [it is] a sign of the times,” [The New York Times]. The books span every section of the bookstore, covering topics from health to history, music to math, sports to self-help, technology to travel and more. The For Dummies brand presence is further expanded with the addition of eBooks, a corporate custom publishing program, a robust consumer website and a licensed product line that includes consumer electronics, culinary, crafts, video, software, musical instrument packs, home improvement, automotive, game and more. For more information, visitDummies.com. For Dummies is a branded imprint of Wiley.

About Sonus Networks

Sonus Networks, Inc. is a leader in IP networking with proven expertise in delivering secure, reliable and scalable next-generation infrastructure and subscriber solutions. With customers in over 50 countries across the globe and over a decade of experience in transforming networks to IP, Sonus has enabled service providers and enterprises to capture and retain users and generate significant ROI. Sonus products include session border controllers, policy/routing servers, subscriber feature servers and media and signaling gateways. Sonus products are supported by a global services team with experience in design, deployment and maintenance of some of the world’s largest and most complex IP networks. For more information, visit www.sonus.net or call 1-855-GO-SONUS.

Important Information Regarding Forward-Looking Statements

The information in this release may contain certain forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 regarding future events that involve risks and uncertainties.

Although Sonus believes that its expectations are based on reasonable assumptions, readers are cautioned that these forward-looking statements are only predictions and are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Sonus’ actual results may differ materially from those contemplated by the forward-looking statements. Such forward-looking statements may relate to, among others, expected growth rates, future business prospects and market conditions. Such forward-looking statements do not constitute guarantees of future performance and are subject to a variety of risks and uncertainties that could cause actual results to differ materially from those anticipated. These include, but are not limited to: the timing of Sonus’ recognition of revenues; the ability to recruit and retain key personnel; difficulties supporting our new strategic focus on channel sales; difficulties expanding Sonus’ customer base; difficulties leveraging market opportunities; difficulties providing solutions that meet the needs of customers; market acceptance of Sonus’ products and services; rapid technological and market change; the ability to protect intellectual property rights; the ability to maintain partner, reseller, distribution and vendor support and supply relationships; higher risks in international operations and markets; the ability to hire and retain employees; the impact of increased competition; currency fluctuations; litigation; changes in the market prices of Sonus’ common stock; actions taken by significant stockholders; failure or circumvention of Sonus’ controls and procedures and other risks and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission by Sonus, including in Part I, Item 1A “Risk Factors”, and Part II, Item 7 and Item 7A “Management’s Discussion and Analysis of Financial Condition and Results of Operations”, and “Quantitative and Qualitative Disclosure about Market Risk” in Sonus’ most recent Annual Report on Form 10-K, and in Part I, Items 2 and 3 “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Quantitative and Qualitative Disclosures About Market Risk”, and Part II, Item 1A, “Risk Factors”, in Sonus’ quarterly reports filed thereafter.

Any forward-looking statements represent Sonus’ views only as of the date on which such statement is made, and should not be relied upon as representing Sonus’ views as of any subsequent date. While Sonus may elect to update forward-looking statements at some point, Sonus specifically disclaims any obligation to do so, except as required by law.

Sonus is a registered trademark of Sonus Networks, Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

For Sonus Networks:
Kerry Brackett, 978-614-8784
kbrackett@sonusnet.com
or
Lois Paul & Partners
Anastasia Efstratios, 617-986-5873
anastasia_efstratios@lpp.com

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