AppGlide Online Video Analytics solution will enable Orcon to accurately measure the quality of streamed video, and use these detailed insights to help improve customer satisfaction
Paris, May 23, 2012 — Orcon, the fastest-growing Internet service provider in New Zealand, has selected the AppGlide Online Video Analytics solution from Alcatel-Lucent (Euronext Paris and NYSE: ALU) to examine the quality of streamed video offered by its content-delivery network (CDN) customers, using the detailed insights provided to accommodate a better service experience and increase consumer satisfaction.
Alcatel-Lucent’s AppGlide is the only commercially available solution that looks at the relationship between a broad range of video data sources, combining data from video player plug-ins, quality-of-experience (QoE) agents and content-delivery network (CDN) assets to deliver a holistic view of the end-user online video experience. Alcatel-Lucent’s solution will provide Orcon and its CDN customers with unprecedented visibility on aggregated video usage, creating in-depth insight on how consumers watch online video and how much they watch.
These insights will help Orcon fundamentally differentiate from its CDN competitors, by enabling its CDN customers to deliver better-quality online video and create a more compelling viewing experience. As such, Orcon’s CDN customers can more easily attract and retain consumers, as well as increase advertising revenue. Because Alcatel-Lucent’s AppGlide Online Video Analytics solution is offered in a hosted, software-as-a-service (SaaS) model, Orcon will benefit from low start up costs, low operating costs and a quick market launch.
Charlie Boyd, GM of Orcon Wholesale: “We know that analytics are essential for our CDN customers’ business. If an end-customer is not happy with the video they see, they stop watching. The cross-correlation capabilities of Alcatel-Lucent’s AppGlide Online Video Analytics solution offer us a unique, metrics-based view into end-user quality of experience, viewer engagement and network performance. Armed with these data, our CDN customers can make better decisions about all aspects of online video delivery, and keep consumers happy.”
Andrew Miller, CEO of Alcatel-Lucent New Zealand: “Our longstanding relationship with Orcon is a great example of how Alcatel-Lucent helps service providers optimize the delivery – and quality – of their online video services. Orcon not only uses our AppGlide solution to provide its CDN customers with a better service, but also leverages our Velocix CDN technology to securely and cost-effectively deliver the online video for its CDN customers. The combination of these two assets enables Orcon to truly outsmart competitive CDN offers – offering better-quality services at a reduced cost.”
Alcatel-Lucent’s AppGlide Online Video Analytics solution is an integral part of the company’s recently launched Motive portfolio of customer experience solutions (CXS).
About Alcatel-Lucent (Euronext Paris and NYSE: ALU)
The long-trusted partner of service providers, enterprises and governments around the world, Alcatel-Lucent is a leading innovator in the field of networking and communications technology, products and services. The company is home to Bell Labs, one of the world’s foremost research centers, responsible for breakthroughs that have shaped the networking and communications industry. Alcatel-Lucent was named one of MIT Technology Review’s 2012 Top 50 list of the “World’s Most Innovative Companies” for breakthroughs such as lightRadio™, which cuts power consumption and operating costs on wireless networks while delivering lightning fast Internet access. Through such innovations, Alcatel-Lucent is making communications more sustainable, more affordable and more accessible as we pursue our mission – Realizing the Potential of a Connected World.
With operations in more than 130 countries and one of the most experienced global services organizations in the industry, Alcatel-Lucent is a local partner with global reach. The Company achieved revenues of Euro 15.3 billion in 2011 and is incorporated in France and headquartered in Paris.
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