Sprint and WMC Global Launch New Service to Help Developers Promote Their Apps

Developers can obtain feature placement for their apps in Sprint Zone and the Sprint Tab in the Android Market

OVERLAND PARK, Kan. (BUSINESS WIRE), October 31, 2011 – One of the biggest hurdles developers face in the fast growing Android Market is how to get their application noticed. With the Android Market boasting more than 250,000 apps and more being added every day, developers need to be creative and maybe have a little luck for their app to become the hottest app in the Android Market. To help overcome this challenge, Sprint (NYSE:S, news, filings) announced today a new program with WMC Global called Place Your Ad, which will give developers the opportunity to secure feature placement for their applications.

Through Place Your Ad, developers can submit bids to obtain prominent placement to market their application in the Sprint Zone and the Sprint Tab in the Android Market. Place Your Ad allows developers to control where and when their app is featured in Sprint Zone or the Sprint Tab and how much they want to offer for this placement. Place Your Ad will initially be offered in Sprint Zone and the Sprint Tab with plans to offer additional opportunities. For more information on Place Your Ad and to submit an offer, visit http://developer.sprint.com/placeyourad.

“Through the years of working with many talented developers, we have heard over and over how difficult it is to get creative and innovative apps noticed in the marketplace,” said Kevin McGinnis, vice president-Product for Sprint. “Sprint is excited to offer developers an opportunity to give their apps feature placement in Sprint Zone or the Sprint Tab through Place Your Ad.”

Sprint Zone and Sprint Tab in the Android Market

Sprint Zone is a free downloadable application that makes it easy for Sprint customers to pay bills, manage their account, and check voice and data usage right from their device. Sprint Zone also includes a section with suggested applications from the Android Market. Apps within Sprint Zone are updated weekly, and a Sprint Zone notification is sent to customers to inform them. Sprint also will be updating the Sprint Tab in the Android Market weekly. This feature tab appears to Sprint customers in the Android Market’s app section. Developers have reported a significant increase in downloads when their app is featured in the Sprint Zone and Sprint Tab.

“We’re extremely pleased to work with Sprint in delivering the Place Your Ad technology,” said Robin Thompson, WMC Global chief marketing officer. “This technology truly levels the playing field for developers, allowing them to call attention to their apps at the most critical time, whether it be at launch, around a specific event, or even at a particular time of year.”

About WMC Global

Serving clients from its offices in the United States, Europe and Asia Pacific, WMC Global provides digital confidence solutions to mobile carriers, financial institutions, and other companies, regulators and industry associations to maximize revenue, protect businesses, and safeguard consumers. WMC Global’s solutions allow carriers to manage and monetize their developer relationships, effectively delivering a prosperous environment for developers and themselves.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 53 million customers at the end of 3Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.