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Press Release -- April 11th, 2011
Source: Net Insight AB
Tags: Equipment, Ethernet, Exchange, Low Latency, Video

Net Insight’s Quality of Transport Solutions Drive Adoption of Remote Workflow Solutions for Remote Production and Live Events

Real-time, low latency network technology enables centralized production

with same quality as if on site

LAS VEGAS (NAB 2011), United States – Net Insight, a leading developer of efficient and scalable Quality of Transport (QoT) solutions for media, IP and broadcast networks, is driving the trend toward remote workflow with transport solutions that deliver real-time, low latency content with 100 percent Quality of Service (QoS).  Remote workflow solutions significantly improve efficiency, cost savings and quality of both remote production environments and live event production. As a result, covering a larger number of live events is now possible and editing during the content production lifecycle is more efficient.

“Using real-time media networks reduces costs and increases efficiency in editing and production,” said Per Lindgren, vice president of business development and founder of Net Insight.  “To virtualize video production, the studio quality Wide Area Network (WAN) must have zero packet loss and low latency, which is where Net Insight’s Nimbra platform, the most efficient and scalable media-rich transport solution available, excels.”

Remote workflows for centralizing production have applications in both remote production environments and live events. With Net Insight’s Nimbra platform, there is no limitation on the distance between the event site and the production studio.  The platform’s unique method of channelizing network traffic makes efficient use of the bandwidth increasing the cost efficiency of the total solution.

To maintain the integrity of content capable of HD quality for final distribution in remote workflows, video must be transported uncompressed or lightly compressed.  Both the transmission delay and compression delay contribute to potential latency, making Net Insight’s solution ideal to maintain content quality during the production lifecycle.  When a private, low-cost dedicated fiber network is available, Net Insight makes it possible to send uncompressed video.  If the application calls for transport over a public network, the solution uses JPEG 2000 to preserve the highest possible content integrity.

Remote Workflow in Live Events

An example of remote workflows in live events is Net Insight’s work together with Twentyfourseven, a technical supplier in the Broadcast industry and Telia Sonera International Carrier. Twentyfourseven is optimizing the production of live events by centralizing production at Twentyfourseven’s main production facilities. This means that only the arena equipment need to be sent to the venue, which eliminates the need to send an OB bus, and its associated crew, with a satellite uplink to the event site, resulting in significant cost savings.  Twentyfourseven can offer broadband connectivity to its customers, through the global media network of Telia Sonera International Carrier, based on the Net Insight Nimbra platform. This workflow, supported by high quality real-time media networks, enables the production crew to remotely control the arena equipment such as cameras, sound and speaker equipment from the centralized control room.

For broadband connectivity, the solution uses TeliaSonera International Carrier, which bases its media contribution network on Net Insight’s Nimbra platform.  The company provides the service Media Connect for Occasional Use on their global fiber network to transport the event feed.   This type of service, because its pricing is based on non-continuous usage, is ideal for this application.  The service is designed to meet the high quality demands for live broadcasts with uncompressed video links to transport video from the events.

Remote Workflow in Post Production

VCC GmbH Agency for Postproduction (VCC), one of Europe’s largest post production companies, is using Net Insight’s equipment for remote workflow production.  The company installed Net Insight’s Nimbra platform to reduce both time and travel costs when producing TV spots, commercials and other video material for its customers.  VCC sends uncompressed material from its headquarters in Hamburg, to its subsidiaries in Babelsberg, Berlin, Dusseldorf Frankfurt and Leipzig.  Key customer executives can then watch, discuss and edit the same material in real time while working in different locations.  Before, the VCC team and its customers would travel to the main production offices in Hamburg to review and edit the post-production video.

Using Net Insight’s Nimbra platform, the company installed a 2.5 GBPR ring solution that sends professional video in real time over HD-SDI, SD-SDI and Ethernet.  The solution accommodates the larger video files (2K and HDTV) required to meet today’s standards for movies, television shows and commercials.

“We are now more competitive as our customers appreciate the superior support, flexibility and high quality production we offer with this alternative way of doing production,” said Frank Schliefer, CTO at VCC GmbH Agency for Postproduction.

Visit Net Insight’s booth SU3323 at NAB 2011.

For further information, please contact:

Per Lindgren, VP Business Development, Net Insight, +46 8 685 04 00, per.lindgren@netinsight.net

About Net Insight

Net Insight delivers the world’s most efficient and scalable transport solution for Broadcast and IP Media, Digital Terrestrial TV, Mobile TV and IPTV/CATV networks.

Net Insight products truly deliver 100 percent Quality of Service with three times improvement in utilization of bandwidth for a converged transport infrastructure. Net Insights Nimbra(TM) platform is the industry solution for video, voice and data, reducing operational costs by 50 percent and enhancing competitiveness in delivery of existing and new media services.

World class customers run mission critical video services over Net Insight products for more than 100 million people in more than 50 countries. Net Insight is quoted on the NASDAQ OMX Nordic Exchange, Stockholm.
For more information, visit www.netinsight.net

About Twentyfourseven

Twentyfourseven was founded in 1996 and today we have offices in Sweden, Denmark, Norway and Finland.

Twentyfourseven Holding AB is owned by Nordic Viking Holding AB (50%), Inter IKEA Investments AB (35%) and Layline Partners AB (15%).  Over the years Twentyfourseven has delivered hundreds of thousands of hours of TV-production. Many of the programs have been recorded in very exciting environments and climate and we are proud to have delivered 100% of our commitments since 1996.  Our technical equipment is beeing used not only for TV and Film production but also at conserts and events.   For more information visit: www.twentyfourseven.se

About TeliaSonera International Carrier

TeliaSonera International Carrier is a global provider of cross-border (and domestic) communication services. Through intelligent use of our wholly-owned network and high-quality technology, we deliver a wide range of IP, capacity and voice services. We also provide the media, education and online gaming industries with services tailored to their specific needs. We own and operate more than 43,000 kilometers (27,000 miles) of fiber network, which covers more than 100 points of presence in 35 countries across Europe, the US and Asia. We are a leading global IP provider and the number one carrier in Europe.
For more information visit www.teliasoneraic.com.

About VCC GmbH Agency for Postproduction

For more information visit.www.vcc.de

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