MegaFon Upgrades Its Mobile Network With the Cisco ASR 5000

Cisco Mobile Core Platform Enables Greater Capacity and Performance to Deliver Better Mobile Experiences to Customers in Central Region

NIZHNY NOVGOROD, Russia – March 3, 2011 – Cisco today announced that MegaFon, one of Russia’s leading telecommunications service providers, has installed the Cisco® ASR 5000 mobile multimedia core platform in its Central Region mobile network. With the high performance and advanced intelligence of the Cisco ASR 5000, MegaFon will be able to serve more customers, more reliably, while delivering enhanced mobile services such as data and mobile video.

With the integrated network and subscriber intelligence capabilities of the Cisco ASR 5000, MegaFon, which serves some 56 million subscribers throughout Russia, will be able to develop and deliver advanced mobile services with high levels of customization and personalization. MegaFon customers will also enjoy maximum service reliability thanks to the ASR 5000’s integrated software and hardware redundancy.

The Cisco ASR 5000 was featured in Cisco’s recently announced MOVE (Monetization, Optimization, Videoscape Experience) strategy, designed to help mobile operators like MegaFon monetize their networks through new services and business models, while at the same time optimizing the delivery of those services, and as a result, deliver a differentiated, enhanced mobile video experience.

The network upgrade was implemented by a joint team of specialists from MegaFon, Cisco and CPM, a Cisco Registered Partner in Russia.

Key Facts / Highlights

• The Cisco ASR 5000 is a purpose-built mobile multimedia core platform featuring a high-performance distributed architecture, service assurance and subscriber awareness. The ASR 5000 uniquely combines high capacity, high availability and powerful performance with subscriber and network intelligence.
• The access-independent Cisco ASR 5000 features high levels of
• Performance, for high capacity, significant throughput and high transaction rates.
• Flexibility, for integration and migration across a range of 2.5G, 3G and 4G/LTE mobile and wireless radio access networks.
• Intelligence to allow a mobile operator to understand the details of each subscriber session, manage individual subscriber policies, and control network traffic flow.
• Reliability, with hardware and software redundancy to maintain sessions in the event of any local or geographic failure.

Supporting Quotes:

• Valentin Polozenko, chief technology officer, Central Branch, MegaFon, JSC:

“With the addition of the Cisco ASR 5000 to our network, we will be able to provide the highest levels of performance, quality and reliability to our mobile customers. In 2010 in the Central Region, MegaFon integrated more than 3,000 kilometers of fiber-optical communication lines, predominantly core ones, and significantly expanded its network capacity. It is a new step in our way towards leadership in wireline and wireless broadband Internet services.”

• Andrey Borovkov, vice president, CPM Ltd., LLC:

“The project of Cisco hardware installation in MegaFon’s communications network in the Central Region became one of the most significant for our company in 2010, mainly because it is a result of long-term efforts aimed at promoting Ciscо solutions in the telecommunications markets of Russia and CIS. We are sure that the capabilities and performance of the new packet network core in the Central Region will help us to raise the quantity and quality of data services for MegaFon customers. And these results have already been noticed even at the stage of implementation.”

• Paul Betsis, general manager, Cisco Russia:

“This project was the latest milestone in our long business relationship with MegaFon, which also has deployed our leading CRS series in the network core and ASR 9000 in the network edge. We are proud that MegaFon chose our advanced mobile Internet solution for their mobile broadband network, and we look forward to working with them as they use the intelligence and performance of the platform to introduce a variety of new mobile multimedia services to the Russian market.”

Tags, Keywords:

Russia, Cisco, Aggregation Services Routers, ASR 5000, mobile Internet, service providers, mobility, ASR 9000, CRS, MOVE, MegaFon

RSS Feed for Cisco:

http://newsroom.cisco.com/dlls/rss.html

Supporting Resources:

• Cisco website
• Cisco ASR 5000 Series
• Cisco ASR 9000 Series
• Cisco Carrier Routing System
• Cisco Mobile Internet Solutions

About MegaFon

MegaFon is one of three major mobile networks in Russia, and the only one that operates its own network and provides a range of services throughout the country. It has more than 56 million active subscriber accounts, and subsidiaries in Tajikistan, Abkhazia and South Ossetia. The company was also the first in Russia to start commercial operation of 3G UMTS network. In 2009 MegaFon became the General Partner of the XXII Winter Olympics of 2014.

About CPM Ltd

CPM Ltd was set up in 1996 to deliver, install and maintain complex solutions for service providers and financial institutions, as well as to offer professional services in the mentioned areas. The company has established partner relations with leading vendors of telecommunications equipment and IT solutions.

About Cisco

Cisco, (NASDAQ:CSCO, news, filings), is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Russia is supplied through its authorized channel partners by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

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Cisco and the Cisco logo are registered trademarks or trademarks of Cisco and/or its affiliates in the United States and other countries. A listing of Cisco’s trademarks can be found at www.cisco.com/go/trademarks. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.

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