TOKYO, JAPAN – NTT Communications (NTT Com) announced today an agreement with ExactTarget to launch CoTweet®, ExactTarget’s social media management platform for corporations using Twitter and Facebook, in Japan on March 1.
CoTweet is a cloud-based service that enables companies to scale social media throughout the organization and build customer relationships by publishing updates from multiple Twitter and Facebook accounts, collaborating on responses, tracking and measuring engagement and analyzing campaign results. CoTweet provides companies with a powerful solution for managing social media in diverse ways, including:
- Quickly grasp individuals’ comments regarding related brands, services and products. Keywords such as “applaud” or “complaint” can be tagged for functional sorting. Mail alerts can be generated whenever messages particularly relevant to a company are transmitted.
- Resolve issues and deepen relationships with customers by responding to their comments, storing unlimited conversation histories and sharing information among in-house teams that manage social media.
- Use reports generated by CoTweet to analyze social media activity in terms of impact (numbers of fans and followers) and volume (number of comments).
- Link data to Salesforce.com’s cloud-based applications to manage new business opportunities, as well as inquiries via social media, and quantitatively analyze the results of enterprise social media activities.
Social media have been growing rapidly in Japan. Twitter accounts reached to some 14 million in January 2011, and Facebook users grew by 1.5 million to 4.6 million between just December 2010 and January 2011, according to a report by the market research firm Nielsen. Complaints, compliments, requests, proposals and questions regarding companies and products account for some 20% of all tweets, according an ExactTarget estimate. By managing this consumer activity, companies can effectively identify, analyze and respond to opinions to form stronger relationships with customers.
In the United States, Facebook users now account for 63%1 of Internet users, making it vital for U.S. companies to incorporate social media in their business strategies for marketing and customer relations. For more robust communications with customers, companies now have dedicated teams responsible for using social media on an increasingly comprehensive basis for customer support, marketing and public relations.
“The growth and penetration of social media, especially Twitter and Facebook, are rising rapidly in Japan,” said Yoshie Tsukamoto, Head of NTT Com’s Marketing Solutions Office. “Many enterprises now use social media not only to listen to customers but also to engage them, as well as to communicate advertising messages. CoTweet is a powerful social media management platform for implementing marketing and customer services and support initiatives. We are excited to inaugurate a new era of social media in Japan by introducing CoTweet.”
“CoTweet has become the global standard for enterprise social media management by providing corporations a scalable solution to efficiently manage and engage with consumers on Twitter and Facebook,” said Scott Dorsey, co-founder and chief executive officer of ExactTarget. “The strategic partnership between NTT Com and ExactTarget brings the power of CoTweet to the Japanese market to help organizations across the region better serve their fans and followers online.”
CoTweet is currently provided directly by ExactTarget in Australia, the United Kingdom and the United States.
1. Source: www.socialbakers.com
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub ™ technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.
About NTT Communications Corporation
NTT Communications provides a broad range of global networks, management solutions and IT services to customers worldwide. The company is renowned for reliable, high-quality security, hosting, voice, data and IP services, as well as expertise in managed networks and leadership in IPv6 transit technology. NTT Communications’ extensive infrastructure includes Arcstar™ Global IP-VPN and Global e-VLAN, as well as a Tier-1 IP backbone reaching more than 150 countries in partnership with major Internet service providers, and secure data centers in Asia, North America and Europe. NTT Communications is the wholly-owned subsidiary of Nippon Telegraph and Telephone Corporation, one of the world’s largest telecoms with listings on the Tokyo, London and New York stock exchanges. Please visit www.ntt.com/index-e.html.